Costco launches Butter Sugar Cookies for Valentine's Day 2025: All you need to know

Valentine’s Day is arriving at Costco with a bang! The wholesale retailer, which has been well-known for its special bakery items, has launched Butter Sugar Cookies with Heart Sprinkles for V-Day 2025.

The cookies cost $9.99 and there are a total of 24 cookies in one pack, according to a report in Delish. Over the years, the warehouse store has rolled out a variety of sweet treats for Valentine’s Day ranging from simple cookies to elaborate desserts.

These include Valentine-themed sheet cakes, red velvet Valentine's cupcakes, chocolate-dipped, heart-shaped shortbread cookies, and more.

Since its introduction, the Butter Sugar Cookies have received rave reviews from customers. “Just bought some yesterday. They are addictive. I'm used to soft sugar cookies, these were a little crunchier than I expected but still delicious.” One Reddit user shared.

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How have fans reacted to the introduction of Butter Sugar Cookies by Costco?

Despite varying preferences, the Butter Sugar cookies launched by Costco have garnered positive feedback on social media, with many users praising their taste and texture.

“Guess I'm eating a whole package of cookies again.” A user on Reddit said.

“Just watched a review of the cookies.. Very good without being overly sweet. They are nice and soft also.” Another user wrote.

“I would eat these in two nights, probably in under 10 minutes total time.” One user said.

“These are so tasty- had one the other day at an event and now I know not to buy a whole tub because it would be gone way too soon.” Someone else commented.

However, some health-conscious customers were not so keen on trying the cookies due to their high-calorie count.

“Just so y'all are aware, one of those cookies is 150 calories. Something I wish I had noticed before I ate half the container.” Another user noted.

“How’s fat and sugar content.” Someone else enquired.

Others were curious to know if they tasted any different from Costco's Christmas sugar cookies.

“How do these compare to the Costco Christmas sugar cookies? Had those for the first time this past Christmas and loved them. Would definitely make a trip for these if they are comparable.” A user asked.

Another popular bakery item from Costco that has been highly appreciated by customers includes Almond Croissant Pastries. They are made with buttery croissant dough and stuffed with almond filling. For the finishing touch, a layer of sliced almonds and powdered sugar is added on top.

In 2023, Costco released heart-shaped ravioli and chocolate-covered berries, as per a report in The Daily Meal. The Nuovo Italian Four Cheese Ravioli was sold for $9.99 for a two-pound package. The package contained red and white heart-shaped and colored ravioli filled with ricotta, mozzarella, parmesan, and aged asiago cheese.

While the Tru Fru Frozen Chocolate Covered Strawberries with chocolate ganache and raspberry vanilla filling were priced at $11.99.