Coors Light announces Chill Face Roller: Where to get, release date, and more to know

Yes, you read it right the first time. Coors Light, the beer company, is releasing a face roller on January 27, 2025. They have decided to call it the Chill Face Roller as a reference to their chill and cold beers.

If you want to try it out, you can head over to the Shop.CoorsLight.com website, where it will be exclusively available on Monday, January 27, 2025. The price for the Coors Light Chill Face Roller is yet to be announced. However, price speculations for this product range between $20 to $30.

Keep reading to learn more about the Coors Light Chill Face Roller below.

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Coors Light Chill Face Roller: A new way to roll

Coors Light is introducing a mashup of skincare and cool beers. They have announced that they will be releasing their Chill Face Rollers, which literally look like giant face rollers. Instead of the crystals, you will be using a can of the Coors Light on your face.

If you are not sure how to use it, Coors Light has included a few steps on how you can start:

Step 1: Simply insert a 12-ounce can of Coors Light into the Chill Roller.

Step 2: Apply Chill Roller directly to face in a rolling motion.

Step 3: Take a deep breath and say, “I don’t have a case of the Mondays.”

Step 4: If you don’t believe yourself, repeat steps 1-3 until you do.

When you purchase the Coors Light Chill Face Roller, the can of Coors Light is not included. You would have to buy it separately. The sales will be final, and no returns or exchanges will be entertained.

Marcelo Pascoa, who is the vice president of marketing at Coors Light, had something to say about this innovative invention. He said:

"At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways... With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain cold of Coors Light directly to your daily routine. Why not chill your face while you chill your Case of the Mondays?"

However, the beer company has stated that face rolling can provide a variety of benefits for the skin, such as "improved circulation, reduced puffiness, boosted mood, and stimulated collagen production." They do not claim that the Coors Light Chill Face Roller can help you achieve any of that.

However, the brand can guarantee that the can of Coors Light can make your face cold and relax you from your Monday blues.

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Coors Light Chill Face Roller will be available to the public on January 27, 2025, on the Shop.CoorsLight.com website around noon EST.