Coca-Cola announces custom Fanta Xbox controllers: Everything we know so far

Coca-Cola dipped its toes deep into the gaming world through a very unconventional tie-up with Xbox and came out with a series of custom Fanta Xbox controllers.

The vibrant energy of the signature aesthetic of Fanta finds a fusion with Xbox's iconic gaming hardware. The announcement was of great interest wherein the special design and exclusivity of this limited edition were also emphasized. The bold color schemes and playful details capture the fizziness of Fanta flavors while still being part of the recognizable Xbox design language.

In its promotional strategy, Coca-Cola added another intrigue to the mix; the controllers are unavailable for purchase through conventional retail. Instead, they are attached to a giveaway campaign focused on particular markets, so they are as elusive as they are eye-catching. The collaboration has buzzed fans around the globe, debating everything from the aesthetic appeal of the controllers to the distribution of the giveaway.

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Let's dig deeper into these custom Fanta Xbox controllers and see what makes them the talk of the gaming and branding communities

Design and Features

The Fanta Xbox controllers boast bold, vibrant designs that signify the iconic aesthetic of Fanta. Each controller sports bright orange, lemon, exotic, fruit twist, grape, and lemon-elderflower tones, similar to Fanta's signature soda flavors. Designs are sleek with a glossy finish that enhances the visual appeal, and the Xbox logo is blended in. Additionally, the controllers' thumbsticks and buttons use the standard configuration of Xbox for functional purposes.

One unique feature is its Fanta-inspired accents, such as small bubble motifs on the grips, which are created to resemble carbonation. The design conveys a fun and refreshing appeal that the brand embodies.

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Availability and Restrictions

These Fanta Xbox controllers are a limited-edition release; therefore, they will not be sold in stores. Coca-Cola managed to settle for an exclusive model of distribution. The fans will have to attend or win promotional events that the company is holding so that they can get one.

The campaign is still geo-restricted. This promotion is only available exclusively in regions like Spain, Portugal, Great Britain, France, Belgium, the Netherlands, Germany, and Norway. There’s no information yet on whether it will be extended to other regions. Therefore, some people are disappointed, as they can't participate in this giveaway. Those who could participate can access more information on Coca-Cola's main website or platforms for promotions run by Xbox.

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Online Reactions

Reactions on various social media platforms were posted about the news. Fans claim that the controllers are unique and innovative. Different social forums, such as Twitter and Instagram, were filled with gamers sharing their excitement over this promotion.

As one Instagram user put it:

"Xbox and Fantasy nailed it with these stunning new controller colours! This collab is next-level! 🔥"

and another said:

"Let the games begin 🚀🌈"

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How To Enter The Xbox Promotion

To enter the contest,scan the QR code on any Fanta pack and then follow all instructions on the Coke App. From there, you must complete the entry requirements to get yourselves into the sweepstakes. In addition to the controllers, there are thousands of one-month Xbox Game Pass Ultimate trial codes for new members as well.

The first round of promotion runs between 9:00 AM January 23, 2025, and 9:00 AM March 25, 2025. The participants can win instant prizes on the app or participate in the Prize Draw.

In total, 1,600 winning moments are programmed for the promotional event. There will be a winner based on who's the first to enter at the precise time when a winning moment occurs or just right after. However, all prizes may be claimed if some winning moments go unmatched, adding a layer of exclusivity to the promotion.

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The custom Fanta Xbox controllers are the perfect creative blend of branding and gaming that will undoubtedly excite Coca-Cola fans as well as Xbox enthusiasts.

Kindly visit the official website of Coca-Cola for more details.