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Cheetos is ready to add some extra flavor as the countdown for the Super Bowl begins with the relaunch of its Cheese Pizza Puffs. The flavor has been missing from the shelves for 20 years.
It announced the news on social media on January 13, 2025, along with the caption, “new Cheetos Puffs Cheese Pizza flavor really hits the spot.” The snacks are now available in stores nationwide and online at Snacks.com.
These puffs taste like having a slice of pizza, with added flavors like cheese, tomato, oregano, and Italian seasoning. A company’s representative said,
“While nothing can compare to a fresh hot slice, Cheetos is proud to bring fans the second-best pizza thing.” He added, “Because there’s no shame in being #2 when you’re up against the most loved food by Gen-Z.”
Cheese Pizza Cheetos Puff were introduced in the early 2000s and were last seen in the market in 2005. Its nostalgic return in 2025 indicates that it left a lasting impact on the minds of consumers.
Are netizens excited about the new launch?
People on social media have shared mixed reactions to the launch of Cheetos Puffs Cheese Pizza flavor.
“Yum. Can’t wait to try it!!” wrote a fan on X.
“Enchilada was my favorite flavor so far. I'll try these to see if they rank up there,” another added.
“The new Cheetos pizza must be so delicious!!!!!!!!!!” one fan wrote.
“How much more are you charging for them over the regular Cheetos?” one user questioned.
"I wanna try the Cheetos," a user commented.
According to the company, the Cheese Pizza flavor is the first addition to its Cheetos Puff lineup in more than a decade. The treat has dropped just in time for the Super Bowl 2025, beginning on February 9, 2025, in New Orleans.
Cheetos, in a statement to Food & Wine, said,
"From mac ‘n cheese to Buffalo wings, Cheetos is known for leaving its orange-dusted mark on game day favorite meals. And now, the brand has mischievously set its sights on pizza."
"Combining elements of a classic cheese pizza — cheese, tomato flavor, and herbaceous notes of oregano and Italian seasoning — Cheetos Puffs Cheese Pizza Flavor gives fans a new way to enjoy this iconic dish," it further added.
Is Frito Lay launching other exciting flavors in 2025?
According to a report in Sporked, Frito-Lay announced last year that it will add 15 new snacks to its shelves in 2025. The news was also shared by Instagrammer @snachwithzach.
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The new treats included new Doritos flavors such as Doritos Late Night Loaded Taco, Doritos Dinamita Xxxtra Flamin Hot, and Doritos Tangy Golden Sriracha. The list includes new Cheetos flavors like Smartfood Cheetos Popcorn, Smartfood Flamin’ Hot Cheetos Popcorn, and Cheetos Puffs Cheese Pizza.
Frito Lay also plans to introduce Doritos Cool Ranch Pretzels, Dill Pickle Pretzels, and a new variety of Flamin’ Hot Pretzels and SunChips Honey BBQ and Ruffles BBQ.
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