Curious to know about the beauty brands owned by celebrities? We have you covered.
We have curated a list of 7 celebrity-owned beauty brands that need your attention this year. The list includes some crowd-favorite brands, such as Rare Beauty and Fenty Beauty, and also features brands, such as S'Able Labs and LoLavie that are having a moment in 2024.
These celebrity beauty brands are challenging the conventional norms of beauty and adding their unique touch. From makeup to haircare, these beauty brands can meet all your needs.
Note: This article reflects the writer’s opinion. Do comment with your suggestions to let us know which other items deserve to make the list.
7 celebrity-owned beauty brands that you can't miss out in 2024
Many celebrities are making their way to become entrepreneurs in the beauty industry. Thanx to social media, you may have seen some of these brands here and there. Let us take a look at 7 beauty brands that deserve your attention in 2024:
1.LoLavie: Jennifer Anniston
Jennifer Aniston's haircare brand has crept into the beauty market effortlessly. The brand's products such as Glossing Detangler, Perfect Leave-In Conditioner, and many products have received high praise and have been awarded by Harper's Bazaar, Allure Magazine, and Cosmopolitan. Jennifer's hairstyles have always caught her fans' attention, especially since she starred as Rachel Green on Friends. Now with her brand, Jennifer brings her secrets to haircare.
2. The Outset: Scarlett Johansson
Launched in 2022, The Outset is a skin-care brand by actress Scarlett Johannson. The brand is based on Scarlett's personal experiences of struggling with sensitive skin. On the website, she has explained that harsh products stripped her skin barrier. She noted,
"When I quit the harsh products and switched to a gentle, simple, and consistent routine that infused my skin with moisture, my skin barrier began to heal. My healthiest skin started when I returned to the basics and nurtured this vital organ, versus trying to “fix” it."
Scarlett's brand offers products that are suitable for all skin types, but especially caters to sensitive skin.
3. Rare Beauty: Selena Gomez
Selena Gomez has leveraged her worldwide popularity and created a brand that offers high-quality makeup products. Her brand ideology is to create inclusive products that highlight her customers' natural beauty. The products are vegan and cruelty-free. Additionally, 1% of the brand's annual sales goes to the Rare Impact Fund, which aims to make mental health services more accessible.
4. Fenty Beauty: Rihanna
One of the frontrunners in the beauty industry and a global superstar, Rihanna's brand Fenty Beauty needs no introduction. Many years after its launch, Fenty Beauty has expanded into skincare, fragrance, and more recently, hair products. It is one of the few celebrity-owned brands that catapulted inclusivity in the beauty market.
5. Victoria Beckham Beauty: Victoria Beckham
Victoria Beckham was recently awarded the Entrepreneur of the Year at the Harper's Bazaar Women of the Year Awards. Victoria Beckham Beauty is a luxury brand that offers clean makeup, skincare, and fragrances. From award-winning mascaras to newly launched hand creams, the brand has a huge inventory of products to choose from.
6. About-Face: Halsey
Halsey's About-Face is a conscious and clean beauty brand that endorses "makeup without rules". Unlike other beauty brands that may offer subtle and neutral shades, About-Face's products are all about fun and experimentation. You can find blush balms, lip colors, and eyeshadows in bright and highly pigmented shades.
7. S'ABLE Labs by Sabrina and Idris Elba
Idris Elba and his wife, Sabrina co-created their skincare brand, S'ABLE Labs in 2022. The award-winning melanin-inclusive skincare brand offers genderless skincare. The duo has created a range of cleansers, toners, and moisturizers with many ingredients sourced from Africa.
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Each celebrity has their philosophy and identity attached to their beauty brand. Whether it is inclusivity for Rihanna and Selena Gomez, or no-makeup rules for Halsey, there is much in store for you to explore.
Which celebrity beauty brands would you like to try? Tell us in the comments below.
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