Burger King x One Piece collaboration: Menu items, meals, merch, and more explored

Seeing the growing fanbase for anime characters, Burger King and One Piece have partnered to launch an exclusive menu for the fans. Their collab also marks One Piece’s 25th anniversary.

The fast food chain has launched a collaboration, which has been called, “Home of the Boat Whopper” with One Piece. The limited-time partnership deal started in Switzerland on December 30, 2024, and will go through till February 2, 2025.

What’s more exciting for the customers is that under this brand-new collaboration, they will get an opportunity to try meals inspired by the anime characters Luffy and Sanji.

The Burger King x One Piece meals include a Luffy menu, consisting of a burger with a Swiss beef patty, crispy onions, tangy BBQ sauce, mayonnaise, pickles, and cheddar cheese. The Sanji menu includes a premium chicken patty sandwich with whole grain mustard, crispy onions, and other similar items to the Luffy burger.

For those who are looking for a vegetarian option, they have introduced a “Veggy Luffy Burger” which comes with a plant-based patty, it can also be ordered with mayonnaise or cheese, as CBR indicated.

A similar Burger King x One Piece collaboration was launched in France in early 2024. The partnership is currently underway in Ireland too. However, It is not clear when the collaboration will make its way to North America or other parts of Europe.

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What are the other items launched under the Burger King x One Piece collaboration?

Along with the legendary Luffy and Sanji burgers Burger King also launched exclusive merchandise in Switzerland. The announcement of made in an Instagram post by Burger King Switzerland.

The Burger King X One Piece merchandise includes a white Luffy T-shirt which depicts Luffy wearing a Burger King crown with Sanji at the counter in a Burger King uniform. You can buy it along with your Luffy meal from Burger King and is reportedly not offered separately.

The second merchandise includes a black t-shirt Sanji preparing a burger while Luffy is on fire in the background. This t-shirt can be brought along with the Sanji meal.

According to a report in WeGotThisCovered, the collaboration also offers trump cards for the fans and at least 60 of these are available.

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Exploring One Piece’s other collaborations

One Piece has collaborated with other fast-food restaurants beyond Burger King. According to a report in Mary Sue, One Piece collaborated with McDonald’s Japan on April 19, 2023.

It featured the re-launch of the Chicken Tatsuta Burger, which will be available in different versions including the Yuzu-scented variants and a rice burger version called the Yoru Mac. The burger came along with shake fries and special drinks.

Taking to social media platforms, McDonald’s teased a collab with the anime franchise. Sharing an image of GoI D. Roger’s famous line,

“My treasure? If you want it, I'll let you have it. Search for it! I left everything in that place.”

On October 9, 2024, Mos Burger in Japan also launched a meal in partnership with One Piece. “Treasure time together” was chosen as the tagline for the campaign. The campaign featured exclusive toys with kids' meals, including slap bracelets and craftwork sets which allowed kids to make their own Luffy paper figures.