Blauer x Pirelli Outerwear capsule collection: Design details and everything we know so far

Blauer and Pirelli have collaborated on an exclusive outerwear capsule collection. The duo launched an eco-conscious lineup at the Men's Milan Fashion Week, in 2025. The capsule includes four outerwear pieces that represent the values and solidarity of both brands. The collection is set to be released in Fall 2025 online and at Blauer stores.

Blauer champions in designing technical outerwear and as a renowned tire company, Pirelli excels in technological performance and sport. Blauer took to their Instagram and described the new collection as,

"where boundaries blur and a new collective imagination takes shape."

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Everything about the Blauer x Pirelli Outerwear capsule collection

It is 2025 and everything is possible in fashion this year. While a collaboration between an outerwear fashion company and a tire brand appears unlikely, Blauer and Pirelli are redefining creative boundaries.

Enzo Fusco, CEO of FGF industry (parent company of Blauer) talked about the collaboration and noted that both the brands value and strive for 'perfection'. He added,

“This collaboration is not only a celebration of our shared values but an invitation to look forward toward a future where innovation and research coexist."

Marco Maria Provera, SVP Pirelli Designs and Conversion also spoke of the collaboration in a press release. He noted that the partnership with Blauer presents an opportunity for "new expressive possibilities through apparel."

The duo has joined hands to create a capsule collection of four eco-conscious items in black and yellow silhouettes:

• Performance puffer: A contemporary to the typical puffer, the performance puffer is made with recycled materials. It is water and windproof and offers maximum style and usability.
• Sleeveless puffer: Made with the same technology as the full-sleeve puffer and can be a versatile addition.
• 2 in 1 Parka: Made with triple-layer laminated windbreaker, multifunctional pockets, and other features.
• Trench coat: Described by the brands as the 'tech trench', the coat offers protection and breathability.

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The new collaboration between an outerwear brand and a sports technology/ tire brand offers endless opportunities. The duo have curated a capsule collection keeping in mind the environmental impact of the production.

What are your thoughts on the new collection? Tell us in the comments below.