Black Rifle Coffee Company launches new energy drinks for caffeine lovers: All to know

Black Rifle Coffee Company, established by Green Beret veteran Evan Hafer in 2014; has quickly earned a reputation with its premium offerings of coffee and strong support to the veteran community. Recently, the company introduced energy drinks in its portfolio of products for consumers who have cravings for caffeine and a need for alternatives to regular coffee. This move into the energy drink market allows BRCC to attract a broader audience beyond its loyal coffee drinkers. The new energy drinks promise a fresh twist on the caffeine experience.

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Black Rifle Coffee introduces its energy drink line

In late 2024, BRCC released its new energy drink line called Black Rifle Energy™. These drinks contain 200 milligrams of naturally sourced caffeine per 16-ounce can and are sugar-free. The company is launching the following flavors initially: Wild Frost, Ranger Berry, Project Mango, and Freedom Punch; to appeal to the widest range of tastes. These drinks are for those who want a caffeine boost without the traditional coffee taste; providing an alternative for energy seekers who might not enjoy coffee but still want a pick-me-up.

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BRCC partners with Keurig Dr Pepper for wider distribution

BRCC partnered with Keurig Dr Pepper (KDP) in September 2024 for nationwide distribution. In this strategic collaboration, BRCC will leverage KDP's wide reach to distribute Black Rifle EnergyTM beverages across the United States. The partnership will help increase retail access and further extend the brand's reach; positioning BRCC to serve an even larger customer base. With KDP's support, BRCC is well-positioned to become a significant player in the energy drink market.

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Early market reception of Black Rifle Energy™ drinks

At an over $20 billion market value; the energy drink market remains a significant potential growth area, and BRCC's energy drinks are already seeing rave reviews from initial consumers. Many people are eagerly looking forward to the new flavor options and high-quality ingredients that will be in these products. BRCC; with its obvious emphasis on quality and innovation, has piqued the interest of those searching for alternatives in their energy sources - something beyond their usual coffee-based energy.

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Black Rifle Energy™ drinks will be available nationwide soon

Black Rifle Energy drinks will be launched in various retail stores starting in January 2025. Shortly after that, it will reach the entire nation. The move underlines the growth of the presence of BRCC in the energy drink industry. This step of BRCC seeks to enter a market segment that is experiencing exponential growth to cater to changing tastes and preferences among consumers. The future is bright for the brand as it keeps on writing its success and develops new products.

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This launch of Black Rifle Energy™ by Black Rifle Coffee Company is an important step toward diversifying the company's product portfolio. Supported by Keurig Dr Pepper and with an emphasis on quality and consumer satisfaction; BRCC is well positioned to make its mark in a competitive energy drink market; providing more choices for those looking for a caffeine boost minus the coffee.