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From lip-smothering makeup tutorials to a perfect skincare routine, Beauty Influencers on TikTok are revolutionizing beauty. As TikTok struggles with regulatory issues and possibilities of restrictions and bans in some countries the beauty community of the app remained strong and impactful.
The short, playful videos by beauty influencers on TikTok are exactly what it takes to learn new techniques, check on new products, or find new styles. That all makes for a must-buy collection they have something to offer for every beauty novice or seasoned pro. That is the sort of thing that sets it apart from other social media platforms, touch and feel and a more immediate influencer relationship.
Vlogs and tutorials convey realistic but still inspiring content due to the genuine and unique: intentions and efforts of beauty professionals. So, let’s get a hold of makeup brushes, skin care products, or just a comfortable space to sit and scroll, here are the top 10 Beauty Influencers on TikTok that one should follow right now.
Disclaimer: This article contains the writer's opinion. Readers’ discretion is advised.
10 Beauty Influencers to follow on TikTok
1) Huda Kattan (@hudabeauty)
Huda Kattan is one of the beauty influencers on TikTok and her handle is all about glitz. She owns the beauty company Huda Beauty which features tutorial and review videos ranging from professional makeup to real-life critiques.
The USP for Huda is that she can translate luxurious beauty tips into simple guidelines that any woman can follow. From the perfect skin canvas to over-the-top eye makeup, Huda’s video tips from Huda Beauty are gems.
In addition to makeup videos, she is one of the Beauty Influencers on TikTok, who also gives details about her business and encourages other young ladies who want to venture into the same business. From her videos, one can easily tell that she loves beauty, and anything she does is a reminder to ‘glam up’ your TikTok page.
2) Nikkie de Jager (@nikkietutorials)
Nikkie de Jager enjoys colossal popularity among the global audience because of her unbelief in her transformations. Her TikTok content spans fashion with thick-boned looks, challenge stunts, and feelings.
Nikkie just recently started to get popular because of her honest vlogs about her everyday life or honest reviews of a specific product. If glamour meets realness and bold, striking makeup is what one’s vibe is all about then welcome to Nikkie makeup transformations.
Her TikTok content ranges from bold looks, creative challenges, and heartfelt moments. Nikkie is known for her candid approach, whether she is sharing her struggles or dishing out brutally honest product reviews. If colorful, high-impact makeup is one thing with a dash of authenticity, Nikkie is the go-to influencer.
These collaborations with some of the leading beauty brands and celebrities are proof of Nikkie’s authoritative and expert personality within the beauty community such as being a global artistry advisor for Marc Jacobs Beauty.
Besides, the educational clips that are divided into two parts, where she explains the process behind some of the most beautiful and impressive makeup looks, make her one of the most popular makeup lovers.
3) Jeffree Star (@jeffreestar)
Jeffree Star's presence on TikTok is as vibrant and unapologetic as his personality. With his iconic cosmetics line, Jeffree Star Cosmetics, he has become synonymous with bold, statement-making beauty. His content ranges from product launches to tutorials that showcase edgy and glamorous looks.
Despite all the controversies surrounding him, Jeffree's influence in the beauty industry remains undeniable. One of the attributes that set Jeffree apart is his ability to make buzz with his products. He is one of the Beauty Influencers on TikTok known to create different eye looks.
Whether it is a new eyeshadow palette or a skincare line, his TikTok videos are rarely without swatches, reviews, and behind-the-scenes glimpses of the creative process going into making the products. His bold and daring approach to beauty ensures that the content is never boring.
4) Razzle Holly (@razzle.holly)
Dubbed the "Dimple Queen," Razzle Holly is one of the beauty influencers on TikTok who is a self-taught special effects makeup artist who pushes the boundaries of creativity. Her transformations are truly spellbinding, taking viewers from whimsical fantasy to spine-chilling horror. With 1.4 million followers, Razzle's ability to tell a story through makeup sets her apart in the crowded TikTok beauty space.
Razzle’s content often features step-by-step tutorials, allowing her audience to replicate her intricate looks. Her unique blend of artistry and storytelling has earned her a loyal fanbase. Whether one is looking for Halloween inspiration or simply wants to marvel at her skills, Razzle’s TikTok is worth a follow.
5) Abby Roberts (@abbyroberts)
Abby Roberts is one of the beauty influencers on TikTok in artistic makeup having around 16 million followers. Her content combines traditional beauty techniques with jaw-dropping special effects. From recreating iconic characters to experimenting with avant-garde looks, all of Abby's content is a masterclass in creativity.
She is also a role model for aspiring artists, and in many videos, she shares behind-the-scenes glimpses of her creative process. What makes Abby different is that she can easily be able to blend pop culture with beauty.
She does so many recreations of characters from movies, TV shows, and even memes in such wonderful and entertaining ways. Her TikTok is a vibrant showcase of her talent and imagination.
6) Hyram Yarbro (@hyram)
For serious skincare enthusiasts, Hyram Yarbro is one of the influencers on TikTok to follow. Hyram Yarbro's videos on TikTok are full of practical tips and in-depth reviews of products along with myth-busting advice. His direct and friendly style has helped Hyram become one of the voices trusted by beauty enthusiasts.
Hyram is very reliable in his advice on combating acne or finding solutions for aging skin. Hyram's commitment to providing affordable and effective skincare products has resonated with millions of followers.
His emphasis on sustainability and good beauty practices only adds another layer of depth to his content. If one wants to level up the skincare game, Hyram's TikTok is a must-follow.
7) Lady Annty (@ladyannty)
Lady Annty is one of the beauty influencers on TikTok who showcases her skills as a rapper and entrepreneur entwined along with makeup as her passion. Her tutorials would often include her using her makeup products, showing off a sense of self among her content. She is popular for creating Halloween-themed makeup looks.
The vibrancy of her TikTok channel is a beautiful blend of glamour, artistry, and personality. Whether she creates intricate costume makeup or shares tips on everyday beauty, all the content on Lady Annty's channel will be engaging. She can blend beauty with storytelling, and it leaves lasting impressions in the videos.
8) Kylie Jenner (@kyliejenner)
Kylie Jenner has found TikTok aa a strong tool to boost her popularity. Having a very luxurious lifestyle and always on-point hairstyles and makeup, Kylie utilizes the platform to express her artistic self and probably share her ideas with her many followers.
Her videos include her brands Kylie Cosmetics and Kylie Skin, which makes her marketing videos blend product placement with trends that would go viral on the internet to captivate people all over the world. She also uses the platform’s, teamwork and dynamic features to the utmost extent. Jenner creates viral challenges, works together with other content producers, replies to comments, and duets her followers.
It has helped her to continue evolving with the trends in social media even further, which made her even more of an influencer in beauty. Kylie is not only a businesswoman who uses her TikTok account to promote her brand but also one who contributes to the construction of a new standard for beauty in Gen Z and Millennial aesthetics.
9) Mari Maria (@marimaria)
Mari Maria is one of Brazil's beauty influencers and bloggers known for her bright and progressive looks. Her tutorials are simple, yet effective, going from common beauty to art, and her followers on social media are millions. She gained wide recognition for her bright works and sophisticated style that put her in the spotlight among other beauticians.
But her mastery of putting colors on the canvas as makeup ironically creates a global audience who gets motivated to play with colors and style in their daily makeup regimens. Hence, as the founder of Mari Maria Makeup, she has also branched out her influence by opening lines of quality makeup brands.
She has personally taken the time to create her brand of beauty products that focus on skin tones and ideas. With bold lush eyeshadows and enduring foundation, her product ranges are a confirmation of her determination to encourage people to be unique.
10) Sarah Potempa (@sarahpotempahair)
As a hair expert, Sarah Potempa's TikTok is a must-follow for anyone looking to elevate their hairstyling game. With 1.5 million followers, Sarah is one of the Beauty Influencers on TikTok who shares innovative tips and tricks to achieve professional-level results at home.
Her tutorials often feature her popular Beachwaver tool, making complex styles accessible to her audience. Sarah has the gift of simplifying hairstyling techniques, and therefore, is always the first resource for any beauty enthusiast who needs to update their hair game with effortless waves or intricate updos.
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Beauty influencers on TikTok are shaping the future of beauty with their creativity, expertise, and authenticity. From makeup transformations to skincare routines, these creators offer something for everyone.
Following beauty influencers isn’t just about keeping up with trends, it is about finding inspiration and learning to embrace one's unique style. So, dive into the vibrant world of TikTok beauty and let these influencers guide you on their journey to looking and feeling the best.
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