Baskin-Robbins reintroduces a limited-edition ice cream flavor for Valentine's Day 2025: Everything you need to know

Valentine's Day is almost here, and brands are striving to make it special for consumers as much as they can.

But when it comes to ice cream, there are flavors you are going to love and ones you are going to like, and then there is Baskin Robbin's Love Potion 31.

With its white chocolate and raspberry-flavored ice creams packed with chocolate-filed hearts, chocolate-flavored swirls, and chocolate-flavored chips, this cult favorite has been around for almost 30 years.

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About the new flavor

A Chocolate Dipped Waffle Cone or Waffle Bowl with scoops of Love Potion 31, this month’s featured flavor, is available for a limited time.

A Pre-Packed Quart of Love Potion 31 is perfect for enjoying the season of love at home.

The flavor, a blend of white chocolate and raspberry ice creams with chocolate-flavored chips, swirls, and hearts filled with raspberries, has returned due to its popularity.

Whether it's a thoughtful treat for your partner or simply a sweet way to celebrate, Love Potion 31 is perfect for February.

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History of the Love Potion 31

Love Potion 31 captured patrons' hearts when it was initially released in 1995. Inspired by Cupid's arrow, this flavor was created as a sweet comfort for Valentine's Day.

Each scoop is a treat, with raspberry-filled chocolate hearts offering the indulgence of biting into a dark chocolate truffle, chocolate chips melting on your tongue, and tart raspberry swirls adding a vibrant twist.

A returning favorite, Love Potion 31 is equally delicious, whether it is blended into a creamy milkshake or served in a freshly baked chocolate-dipped waffle cone.

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About the brand

From the creative minds behind its founding (Burton "Burt" Baskin and Irvine "Irv" Robbins) to the variety of flavors it introduced, there is so much more to discover about the company.

While the name suggests 31 flavors, this beloved shop has actually developed over 1,300 varieties over the years.

Irvine Robbins was known for creating flavors like Plum Nuts, ChaChaCha (a shortened version of Cherry Chocolate Chip), and even flavors inspired by current events.

Although not all of these flavors are available at once, the brand’s range ensures there’s something for everyone. Hence, customers can enjoy bowls and cones of more flavors than just the classics like vanilla, chocolate, and strawberry.

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You can place orders on the Baskin Robbins website or through the company's mobile app for pickup options like drive-thru, carry-out, or curbside (where available). If you’re spending the season of love at home, delivery is also available through DoorDash, Uber Eats, Postmates, or Caviar.