Balmain Beauty releases new “Rouge De Balmain” Fragrance: All you need to know 

The House of Balmain Beauty has announced the launch of its newest addition to its fragrances: "Rouge De Balmain." The Les Éternels de Balmain collection, released in August 2024, is a new series of fragrances that is designed to be unisex.

The collection pulls from Balmain’s design legacy and artistic course under Olivier Rousteing. The fragrance is presented in a red bottle, aligning with Balmain’s aesthetic choices.

Balmain’s latest fragrance is positioned within the expanding luxury fragrance market. The floral woody composition of "Rouge De Balmain" brings about a boldly refined scent profile. The scent is available to buy on Balmain Beauty's official channels and high-end retailers.

Here is all you need to know about this new launch: its fragrance and availability.

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Fragrance composition and scent profile of the “Rouge De Balmain” fragrance

"Rouge De Balmain" combines floral, woody, and fruity elements. The top note contains a lily scent, which is a flower with elegance and a warm smell. This fragrance includes Moraea ciliata, a floral ingredient that gives the scent a tropical feel.

Osmanthus is the central note of this composition, with a soft, apricot-like fragrance. Ylang-ylang is added as a floral component to enrich the depth of the fragrance.

Georgy wood, a modern synthetic woody note, gives the perfume a warm, long-lasting finish. The composition mixes floral and woody components, revealing modern fragrance trends.

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Packaging and design of the “Rouge De Balmain” fragrance

The design of "Rouge De Balmain" is associated with Balmain Beauty’s well-known branding. The bottle is deep red, which symbolizes confidence and success.

The design is minimalist yet bold, with sharp edges and a clean silhouette. Balmain has always been inspired by haute couture, and this is reflected in the packaging of its beauty products. The red bottle and simple design imitate the proposed theme of the perfume.

Moreover, the brand has used a sustainable packaging element, a current trend in luxury fragrances. The use of recyclable materials relates more to the overall consideration of the environment in high-end beauty products.

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Availability and pricing of the “Rouge De Balmain” fragrance

As of February 2025, “Rouge De Balmain” is available for purchase through Balmain Beauty’s official website, as well as select Balmain boutiques and luxury retailers.

The pricing structure includes:

• 50ml bottle – $230
• Discovery Set (sample size options) – starting at $55

Balmain Beauty has also released limited-edition gift sets, which can be found in a few locations. Due to the exclusivity of the perfume, it is expected to be available in only a few high-end department stores worldwide.

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Rouge De Balmain is the recent addition to the Les Éternels de Balmain collection as the brand continues to broaden its fragrance collection. A new floral-woody fragrance that has been structured and comes in a sleek red bottle showing Balmain's profile and creative design.

The fragrance is sold through select stores and Balmain’s authorized website, showing its placement in the premium section. The distribution might be limited to a few places, maybe to indicate Balmain's luxury and exclusivity in its business. For buyers interested in trying them, Balmain Beauty offers sample-sized discovery sets so that they can test the fragrance before buying a full size.