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How would you feel if we told you you could wear pizza as perfume? Yes, you heard it right. Dominos has officially entered the perfume game this Valentine's Day, and they are not holding back on savory notes.
For the first time ever, the famous pizza chain has launched a pepperoni-inspired perfume called Eau de Passion on the special occasion. This perfume is inspired by Domino’s iconic Pepperoni Passion pizza. It is said to have notes of spice, pepper, and a woody, warm base.
But here’s the twist. Domino’s is not selling the limited-edition Eau de Passion in stores, but those in the UK and Ireland can get their hands on the limited-edition perfume. Domino’s advertising campaign for the scent features UK actor Luke Debono. According to a report by The Tab, he said:
“I’ve learnt a lot about romance over the past year, and this is the perfect gift for passionate pizza-loving couples looking to spice things up this Valentine’s Day. What could be more attractive to a partner than a smoky, spicy scent that sparks passion?”
The launch has created a stir on social media. A user took to X (formerly Twitter) and wrote, “Baiting us into raging online about this lol.” Here is how the others reacted.
How netizens reacted to the launch of Domino’s Eau de Passion?
Domino’s foray into the world of fragrance sparked a divided response among the fans on the internet. Some were immediately intrigued and eager to experience the unusual fragrance, while others expressed skepticism or amusement.
“I don’t know anyone who would purposely want to smell like pepperoni” A user reacted.
“Pepporoni-inspired perfume?!” A third reacted.
“But why? Who thought this was good idea?” A fourth said.
While others were excited to try the perfume.
“I neeeeed it!” A user commented.
“i can see this getting popular somewhat” Another user wrote.
“someone in the uk win this for me please” One user added.
“This is a good idea. Let's appreciate it.” Someone else said.
Read more: Best five perfumers from Bulgari to try in 2025
How to get the Pepperoni-inspired perfume?
If you are eager to buy the newly launched 30 ml perfume bottle by Domino’s, then head to www.dominospassion.com between February 10 to February 17. You can sign up for the form to enter the competition. Only those who reside in the mainland UK and the Republic of Ireland (ROI) are eligible for it, according to the description on the website.
Darren Conway, who also featured in Domino’s campaign for Eau de Passion told Irish Mirror,
"I got a whiff of Eau de Passion and I said to myself 'That's not bad!'. I'm honestly extremely impressed with the scent. It's rich, doughy and slightly spicy. Full of passion! Domino's Pizza has dropped the fragrance of the year. The pizza isn't bad either."
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This isn’t the first time Domino’s has come forward with quirky innovations. It reportedly introduced a heat suit for drivers in 2024 and a jet pack suit in 2023 for delivering pizzas. Meanwhile, other chains who are experimenting with their lineup include Papa John’s which launched a limited-edition bath bomb for Valentine’s Day, designed to evoke its Garlic Dipping Sauce.
Read more: Heard of Pizza Hut's Ultimate Hut Bundle deal? Here is everything to know
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