As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds. They stand out for their real streetwear and basketball roots. This shoe portrays the Jordan Air Ship's classic design as precious in modern fashion. It brings together classic aesthetics and an edge of time.
The Air Ship "Game Royal" version transcends into the essence of cross-culture interaction that defines Awake NY's traditional New York City basketball scene dovetailed into the hip-fashion consciousness among sneakerheads. The shoe will officially debut during the holiday shopping season on November 20, 2024, at 8:30 pm. The shoes go for a fair selling price of $150 without offending the uniqueness of this luxury. You can get one from the Jordan Brand-bearing stores, such as those from Nike's SNKRS app and the official website of Awake NY.
Disclaimer: Please note that the official date of release of the sneakers is subject to change, according to Nike's release schedule.
Awake NY x Jordan Air Ship "Game Royal" sneakers: More details
The Air Ship earned notoriety as the shoe at the heart of the NBA's infamous "banned" controversy. The shoe incurred fines for breaking the league's uniform code - in a black and red colorway. Such an outlaw legacy has cemented Air Ship as an important footnote in the history of sneakers.
The official Nike website introduces the sneakers as:
Jordan heritage runs deep in New York City. This collaboration with Awake NY celebrates that undeniable link between MJ's birthplace and what Jordan Brand has grown to be. Before the AJ1 debuted, MJ wore the Jordan Air Ship—so we’re honoring those roots with the ones before the 1s.
Throughout the years, Awake NY has matured to epitomize New York's quirky essence. The designs include bold graphics, vibrant colors, and understated sophistication. The Awake NY x Jordan Air Ship "Game Royal" is helping bring the silhouette to the new generation of sneakerheads, thus elevating it from being a forgotten gem to a modern classic.
Design and Key Elements
The Awake NY x Jordan Air Ship "Game Royal" is visually clean yet striking. It boasts a predominantly white leather upper that looks like a nod to the classic basketball shoes of the '80s, while "Game Royal" blue plasters onto the swoosh, collar, and outsole for a bold yet balanced take on the color scheme. These are small branding details that make this collaboration unique.
The introduction on the website also states:
This edition mixes a Sail leather upper with Game Royal snakeskin accents and a Metallic Platinum Swoosh layered over a Game Royal Swoosh. A historic Brooklyn hue, the Game Royal shade directly ties this shoe back to MJ's roots. This Air Ship comes decked out with branding too, including a co-branded tongue label, Awake NY’s signature "A" logo stitched on the mudguard and "Awake NY" stamping on the heel. Custom packaging seals the deal.
The Awake NY logo is stamped at the heel of this shoe, but if it were on its own, this otherwise minimalist shoe would become even more elaborate in design. Even the tongue tag and insole carry co-branded elements, showing the significance of this partnership. Textured overlays and premium leather elevate the feel of this shoe, causing it to appeal as much to collectors as to those looking to wear it.
The perforated toe box and padded collar maintain that performance-oriented grain in the sneaker, while its crisp color palette makes for versatility, both in casual outings and curated fits. Another nice feature is the packaging. The shoe comes in a co-branded box that gives unique graphics. The typography characteristic of Awake NY effectively draws out the thoughtful execution of the collaboration.
This collaboration is the perfect blend between the history of Jordan and the forward-thinking, modern designs of Awake NY. The thoughtful design, and cultural merits, in an available price point, have made this release one of the best within a series of other choices in the market.
Trending
The Awake NY x Jordan Air Ship "Game Royal" sneakers are set to launch on November 20th, 2024, at 8:30 pm on the Nike SNKRS app. The shoes will be available online and offline, on select Jordan retailers, and on the official Awake NY website. The sneakers are priced at $150.
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