7 affordable drugstore makeup products to try in 2024

These affordable drugstore makeup brands are worth every penny. (Image via Pexels/ Didsss)
These affordable drugstore makeup brands are worth every penny. (Image via Pexels/ Didsss)

Makeup does not have to dent your pocket. Many drugstore makeup brands have much to deliver and are sometimes preferred over luxury products. With so many quality products sold at affordable rates, the race to be the best has become fierce.

Brands like Maybelline, Revlon, and L'Oreal Paris have a wide range of affordable makeup like foundations, lipsticks, concealers, blushes, and much more. Even with the popularity of luxury makeup, people continue to use drugstore makeup brands because of their reliability and affordability.

Disclaimer: This article reflects the writer’s opinion. Feel free to leave us a comment with your suggestions to let us know which other items deserve to make the list.

These makeup brands will not pinch your financial health. (Image via Pexels/ Suzyhazelwood)
These makeup brands will not pinch your financial health. (Image via Pexels/ Suzyhazelwood)

7 drugstore makeup products to try in 2024 that are under $20

Which drugstore makeup brand do you swear by? (Image via Pexels/ Cottonbro)
Which drugstore makeup brand do you swear by? (Image via Pexels/ Cottonbro)

The makeup market has become more accessible than ever. You can stock up on these staples before 2024 ends. We have curated a list of seven drugstore makeup products that offer makeup at an affordable price. Get these long-lasting products for less than $20:

1. Maybelline New York The 24 HR Skin Tint

Undoubtedly, Maybelline is one of the most popular and affordable makeup brands. The Maybelline New York 24 HR Skin Tint with Vitamin C promises to provide coverage for 24 hours. The product is suited for all skin types and is comparable to Dior's Capture Totale serum foundation, which is priced much higher.

Price: $13.98 on Amazon


2. L'Oreal Paris Infallible Fresh Wear Foundation

The foundation that stays put and does the job. (Image via Amazon)
The foundation that stays put and does the job. (Image via Amazon)

Another staple from the drugstore is L'Oreal's Infallible foundation. The foundation provides high coverage and a matte finish. When paired with Infallible Pro-Spray and Set, the coverage can last for more than 24 hours. The foundation gives the skin a smooth texture and does not feel cakey.

Price: $13.7 on Amazon


3. E.L.F. Cosmetics Liquid Poreless Putty Primer

The primer sets a smooth space on your skin and works like a canvas for other products. Recommended by many beauty enthusiasts, this primer works well for all skin types, even oily skin. This can easily be added to your everyday makeup routine.

Price: $10 on Amazon


4. Revlon Colorstay Liquid Foundation

The foundation that does not make your skin feel chalky. (Image via Amazon)
The foundation that does not make your skin feel chalky. (Image via Amazon)

Another foundation that makes it to the list is the Revlon Colorstay foundation, especially for oily and combination skin. The foundation comes in 42 shades and can be your go-to in humid and sweaty weather.

Price: $18 at Amazon, $13 at Target


5. Covergirl TruBlend Matte Made Liquid Foundation

The foundation that swears by your skin. (Image via Amazon)
The foundation that swears by your skin. (Image via Amazon)

Byrdie Magazine calls this foundation the best drugstore makeup in 2024. The foundation has a lightweight formula and can last more than 8 hours. This breathable foundation is great to last an office party or day out.

Price: $13.49 on Amazon and Ulta


6. Maybelline Superstay liquid lipstick

It is one of the most promising lipsticks in the drugstore market. The product has a rich formula and is transfer-proof for many hours. Users also like the comfortable texture and vibrant colors. Are they going for a dinner date? No worries, the lipstick is likely to stay.

Price: $10.99 on Maybelline website


7. Pixi On-The-Glow blush

Need a quick makeup routine? Add the Pixi On-The-Glow blush to your basket. It contains hydrating ingredients like aloe vera, fruit extracts, and ginseng. Although the blush is available in limited colors, it gives your makeup a natural finish.

Price: $18 at Target


With inventive formulas, drugstore makeup brands are a tough competition to luxury brands. These makeup brands have a special place in customers' hearts as they deliver quality at an affordable price.

Did we miss your favorite drugstore makeup brand? Tell us in the comments below.

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Edited by Priscillah Mueni