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Viral TikTok Beauty Products have had a hand in shaping the beauty industry in the last 5 years. With the challenges of regulatory difficulties and potential bans in various countries, the app's beauty community must figure out its next move as it endeavors to continue influencing trends globally.
Creators have found new ways to express their favorite products even amidst all the uncertainties that make TikTok a powerhouse for discovering the latest beauty must-haves. Many Viral TikTok Beauty Products have become the go-to staples in beauty enthusiasts' collections for 2025, as innovative formulations shine with dazzling results. From a makeup minimalist to a skincare fanatic, there's something in this list for everyone.
From multitasking hair oils to revolutionary blushes, these viral products on TikTok captured hearts and occupied the worldwide vanity space. It is time to take a closer look at the ingredients, the textures, and the formulations of these objects and thus put them right in the middle of the wheel of hype.
Disclaimer: This piece reflects the writer's opinion; reader's discretion is advised.
From tint to lip plumper, here are the viral TikTok beauty products to look out for this year:
1) Milk Makeup Cooling Water Jelly Tint
This blush is about a sensory experience, not just adding a pop of color. Its jelly-like texture glides over the skin so effortlessly, offering a vibrant yet natural flush. The formula is infused with aloe and seawater, leaving a refreshing, cooling sensation once applied.
It's buildable so that one can decide how strong the color would be, and since it is also a balm, one can use it on the lips as well.
Price: $24
Where to buy: Sephora or Milk Makeup’s website
2) Gisou Honey Infused Hair Oil
Gisou's Honey Infused Hair Oil took the TikTok app by storm. Honey provides the lightweight formula of this hair oil to nourish and hydrate hair deeply. It is also rich in antioxidants and vitamins.
It has this clean, sweet, subtle fragrance that lasts all day. It is used as the final styling product/ or as a ‘leave on’ treatment, making it a basic or key product of good hair health and shine. This is one of the most Popular TikTok Beauty Products.
Price: $46
Where to Buy: Available on Gisou’s website and at Sephora.
3) Drunk Elephant B-Goldi Bright Drops
Radiance in a bottle, anyone? Lighting Drops by Drunk Elephant is one of the Viral TikTok Beauty Products for those looking for a glow. The formula contains vitamin C, peptides, and pearls to illuminate the skin and improve the skin surface in the long run. This lightweight product easily melds into the skin, which means it can be worn under foundation or as a base foundation for a natural glow. According to beauty enthusiasts in TikTok, the product instantly refreshes the face.
Price: $39
Where to Buy: Sephora or Drunk Elephant’s website.
4) Olaplex No.3 Hair Perfector
Olaplex No.3 is the top dog in terms of hair repair. This pre-shampoo treatment is patented to rebuild the broken bonds caused by heat, style, chemical, and environmental damage.
This easy-to-apply creamy formula works magic on all hair types and is one of the most Viral TikTok Beauty Products. Users have shared before-and-after transformations on TikTok to show how this product brings shine, strength, and softness to hair.
Price: $30
Where to Buy: Ulta, Sephora, and the Olaplex website.
5) Maybelline Lash Sensational Sky High Mascara
Great length, lift, and volume: that's what Maybelline's Lash Sensational Sky High Mascara can do. The brush is flexible for even distribution around every lash that won't lump together.
It comes in a formula containing bamboo extract and fibers, making it lightweight while still possessing power. TikTokers cannot stop discussing how this affordable gem compares to high-end mascaras. This mascara works great for the subtle daytime look or full glam, depending on one's preferences.
Price: $12.99
Where to Buy: Drugstores, Amazon, and Ulta.
6) The Ordinary AHA 30% + BHA 2% Peeling Solution
This chemical exfoliant is not only effective but also makes a statement: its bright red color. AHA 30% + BHA 2% Peeling Solution by The Ordinary has gained viral status for visibly improving skin texture, tone, and clarity. It targets acne scars and fine lines and is formulated with glycolic, lactic, and salicylic acids.
The watery texture ensures penetration, though one must be sparing of this product due to its potent formula. Several TikTok creators instruct users on how to use it safely, from post-treatment sunscreen application to hydration.
Price: $9.50
Where to Buy: Sephora, Ulta, and The Ordinary’s website.
7) PIXI Glow Tonic
PIXI Glow Tonic is a lifesaver for radiant skin. This exfoliating toner is infused with 5% glycolic acid that delicately removes dead skin cells and encourages cell turnover. It is also rich in aloe vera to soothe and hydrate, making it suitable for most skin types.
The lightweight liquid absorbs fast while leaving the skin feeling refreshed and bright. It reduces dullness and uneven skin tone and cements its status as a must-have skincare staple.
Price: $29
Where to Buy: Target, Ulta, and PIXI’s website.
8) DIOR Addict Lip Maximizer Lip Plumper
Plump, hydrated lips are always in style, and the DIOR Addict Lip Maximizer delivers just that. Hyaluronic acid moisturizes and plumps the lips instantly. The silky formula glides on effortlessly, providing a high-shine finish that elevates makeup looks.
Available in a number of shades, it is perfect for both subtle and bold styles. TikTok beauty enthusiasts love showcasing its transformative effects, making it the go-to for anyone looking to up their lip game.
Price: $40
Where to Buy: Dior’s website, Sephora, and high-end department stores like Nordstrom.
Trending
These eight Viral TikTok Beauty Products have well-deserved spaces on the feeds and vanities of people across the globe. They pack innovative ingredients, effective formulations, and user-friendly textures to provide results that match the hype.
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