7 cruelty-free beauty brands to try in 2025

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals. Fortunately, there are many beauty brands that are cruelty-free along with offering the best quality products that are worth every penny.

If you're also looking for cruelty-free beauty brands, check out our top seven recommendations that are known for having the best quality products without hurting the animals.

Disclaimer: This article contains the writer's opinion. Readers’ discretion is advised.

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From Rare Beauty to r.e.m. beauty, check out these cruelty-free brands that are a must-try in 2025

r.e.m. beauty

The Ariana Grande beauty brand is known for being cruelty-free and vegan. The brand also added the statement in its website FAQ section by saying,

"we are happy to share that all of our products are cruelty-free."

If you're a new shopper, check out their best-selling lustrous liquid eyeshadow that retails for $17 and lip oil that also retails for $17 on the brand's website. The brand also has other makeup products like eyeshadow palettes, blush, bronzer, highlighter, and more. One can also check their new dreamglow collection that is now available on the brand's website and Ulta Beauty.

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Milk Makeup

Founded in 2016, this is a famous New York-based company that sells skincare and makeup items, which are loved by celebrities. The company's about page says,

"At Milk Makeup, our product philosophy is simple: We start with good ingredients. Turn those into effective formulas. And that results in easy-to-use makeup that’s 100% vegan, cruelty-free, and paraben-free...Always."

One can shop for award-winning makeup products, which include Hydro Grip Primer ($38), Cooling Water Jelly Tint ($24), and Hydro Grip Set + Refresh Spray ($38) on its website. Their celebrity favorite Lip + Cheek retails for $24 and comes in 11 shades to choose from.

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Juice Beauty

If you're looking for a skincare brand that uses clean ingredients, Juice Beauty is going to be your new favorite. The brand also added a short description on its About Us page by saying,

"Clean Beauty Champions - We are OG of Clean Beauty; We are always cruelty-free, and vegan with the power of organic ingredients helping you to achieve your best skin, ever."

The brand uses SuperJuice Complex, which is a mix of fruits and antioxidants that are healthy for the skin and drive real results. Their top bestsellers include the Anti-Wrinkle Moisturizer, which retails for $70 for 50 ml; the Anti-Wrinkle Booster Serum, which retails for $80 for 30 ml; C-Boost72, which retails for $58 for 50 ml; and the Brightening Gel Cleanser, which retails for $29 for 133 ml on the brand's website. One can also take the skincare quiz on their website to get better recommendations according to their skin type.

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e.l.f. Cosmetics

e.l.f. is one makeup brand that should be on everyone's vanity because of its high-quality formula and affordability. The brand has also added a small note on their website, proudly displaying their love towards animals by saying,

"100% vegan and cruelty-free, worldwide. free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates."

While all their products are worth trying out, some of the best sellers include the Halo Glow Liquid Filter, which is also called a dupe of the Charlotte Tilbury Hollywood Flawless Filter. One can also get their Halo Glow highlight beauty wand, blush beauty wand, and contour beauty wand, which is also considered a dupe of Charlotte Tilbury. The Halo Filter retails for $14, and the wands retail for $9 each on the brand's website.

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Too Faced

Too Faced is known for its out-of-the-box names and cute packaging while delivering great quality products. The brand also added a note about being cruelty-free on their website when asked if they test on animals by answering,

"No way, Too Faced loves animals! Our products are totally cruelty free."

If you're new to the brand, go for their Born This Way Super Coverage Multi-Use Concealer retailing for $36, the Cloud Crush Blurring Blush retailing for $31, and don't forget the Chocolate Soleil Matte Bronzer retailing for $38 on its website. The brand is also giving free shipping on purchases above $50 and 20% off on the purchase of two products.

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Fenty Beauty

The Rihanna beauty brand has always been honest about being paraben-free, phthalate-free, and cruelty-free. The brand also wrote in their FAQ section that:

"Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance are cruelty-free brands. We never test products or ingredients on animals, nor do we permit suppliers or retailers to conduct testing on our behalf."

Fenty's 'How Many Carats' highlighter has always been a fan-favorite product of beauty lovers. If you want to try something new from the brand, try out their recently launched You Mist Makeup-Extending Setting Spray, which retails for $32, and Cherry Dub Pore Purify'r Gel Cleanser with Niacinamide + Aloe Juice, which retails for $34. These are great products to start your skincare routine and finish your makeup routine.

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Rare Beauty

The Selena Gomez beauty brand is famous for having vegan and safe formulas for all skin types. The brand also says on its website,

"Yes, all our products are cruelty-free, meaning we do not test on animals."

Be it makeup or body care, this brand makes it all with the highest quality ingredients. The bestsellers include the Soft Pinch Liquid Blush, which comes in 13 shades and retails for $25; the Positive Light Liquid Luminizer, which comes in 8 shades and retails for $27; and the Find Comfort Body & Hair Fragrance Mist, which is a new launch that retails for $28 on its website.

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In 2025, beauty brands are taking a step forward to protect animals and keep their process cruelty-free. Having cruelty-free celebrity brands like r.e.m. beauty, Rare Beauty, and Fenty Beauty encourages other beauty brands to level up their game and make the products without testing them on animals.