7 Beauty brands donating proceeds to L.A. wildfire relief efforts

According to the Los Angeles Times, as of Thursday, January 17, just 22% of the Palisades and 55% of the Eaton fires were controlled, resulting in the loss of over 12,000 homes, businesses, schools, and other structures in the wildfires in Los Angeles.

It will take a long time for the thousands of displaced residents to restore their lives. People have been searching for ways to support victims, such as contributing to as many GoFundMe campaigns and charitable organizations as possible.

Additionally, companies are giving out free merchandise to consumers or directly contributing a portion of their profits to disaster assistance.

If you want to stretch your purchasing budget and support our friends on the West Coast, you'll find a list of beauty businesses that are giving back below.

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7 Beauty brands donating proceeds to L.A. wildfire relief efforts

Rare Beauty

Selena Gomez's Rare Beauty has donated to World Central Kitchen and the Los Angeles Fire Department Foundation and sent emergency care packages to evacuation centers. In a statement on Instagram, the company discussed their ongoing support of the non-profit partners of the Rare Impact Fund, which helps young people with their mental health and ensures they have the resources they need now more than ever.

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Rhode

Hailey Bieber and the Rhode Futures Foundation announced their plans to donate to aid the victims of the LA fire. The charity promised to contribute $1 million to help local fire relief organizations.

These include those that give moms, caregivers, or families impacted and uprooted by the catastrophe "emergency cash payments."

The long-standing goal of the Rhode Futures Foundation is "to help dismantle the barriers that hold women back."

They recognized the tragedy's profound effects on their team, the neighborhood, and their hometown of Los Angeles in the wake of the LA fires.

The organization also announced that they will continue to donate 1% of their January and February sales to the relief efforts.

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ROZ

In addition to partnering with hair tool manufacturer T3 to provide hair kits to any professionals impacted by the wildfires, haircare brand Rōz promised to contribute 10% of January sales to the California Community Foundation. You may get more details on their Instagram.

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Squigs

The fires have impacted Squigs creator Nikita Charuza, and the company promised to contribute to relief efforts on Instagram. The brand also posted a compiled list of organizations and communities working to help those affected by the devastation on its social media. They encouraged consumers to donate as much as possible.

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Lost Angels

All net revenues from the press-on-nail brand Lost Angels were donated to the Los Angeles Fire Department Foundation (LAFD Foundation) between January 15 and 22, 2025. In response to wildfires that affected the Los Angeles region, the donation was given to help the LAFD's operations.

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By Rosie Jane

Rosie Jane announced on Instagram that it is opening its offices for donation pick-ups in partnership with brand partners, including Tower 28, Hanky Panky, Alpyn Beauty, and more. If you or someone you know has been impacted, please fill out their Google form to request a contribution.

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ReVive

RéVive announced on its social media platforms that it's collaborating with brand partners to donate skin care goods to individuals impacted by the destruction. To provide skin-care necessities to people in need, the company is also collaborating with Jamie Greenberg/GoodKarma, Set Active, which has converted its LA location into a donation hub, and Start With a Good, which is making Rescue Bags for fire victims.

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The beauty industry is assisting one another during the catastrophic Los Angeles fires, from supporting businesses that have been forced to relocate to aiding friends and cherished glam squad artists who have been impacted.