6 new and upcoming beauty launches to keep an eye on in February 2025

New month calls for new beauty must-haves. February 2025 is filled with exciting beauty launches from amazing brands that are cruelty-free and safe for all skin types. But it might get confusing to know what to buy and what to skip.

To help you out, we have listed down 6 best beauty finds that have recently launched or are launching this month. The products come from well-known brands that are reputed and trusted for their quality.

Disclaimer: This article contains the writer's opinion. Readers’ discretion is advised.

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6 best beauty launches in February

Dreamglow Highlight Serum

The Ariana Grande beauty brand has recently launched the Dreamglow collection on its website. While all the products in the Dreamglow collection are worth considering, one product that deserves attention is their highlight serum. It comes in three shades, which include Honeypot (champagne), Aura (iridescent), and Goddess (bronze). The product retails for $38.10 and is available on the r.e.m. beauty website.

The description of the product says,

"a hydrating, lightweight beauty elixir that provides a shimmering veil for face or décolleté. can be used alone or mixed with your favorite complexion products."

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Gloss Bomb Stix High-Shine Gloss Stick

Fenty Beauty by Rihanna has extended their gloss stix line by adding seven more shimmering gloss stix. The shades include C u in Maui (Shimmering Coral), Fenty Glow (Shimmering Rose Nude), Flamingo Fling (Shimmering Hot Pink), Fu$$y (Shimmering Dusty Pink), Hot Chocolit (Shimmering Rich Brown), and Icy Amethy$t (Shimmering Lavender). It's a great purchase if you live in a cold region and want to protect your lips from the dry air. The product will be available on Fenty Beauty's website from February 26 and will retail for $40 each.

The description of the product says,

"Buildable + shimmering lip color packed with Squalane, Vitamin E and Shea Butter. Locks in moisture for up to 8 hours."

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Soft Pinch Liquid Contour

Rare Beauty has extended their Soft Pinch line by adding a new liquid contour. The contour comes in seven shades, which include Solace (medium, cool taupe), Serene (medium, brown), Gentle (fair, cool taupe), Tranquil (medium deep, cool brown), Sublime (deep, cool brown), Peaceful (deep, neutral brown), and Mellow (light, cool brown). It is now available on the Rare Beauty website for $44.

The description of the product says,

"A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done."

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Watermelon Glow Niacinamide Dewy Flush

Glow Recipe is expanding its skincare-infused makeup with the launch of Watermelon Dewy Flush, which is made with niacinamide and jojoba oil. The serum helps with brightening and giving a glow to the skin that looks natural and skin-like. It comes in two shades, which include Watermelon Flush—Natural Light Cool Tone Pink and Berry Flush—Natural Berry Mauve. One can get it from the Sephora app after February 10 for $34.

The description of the product says,

"A tinted cheek serum that plumps cheeks, brightens dark spots & hydrates while providing a buildable, natural flush of color that melts into skin."

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Peptide Lip Shape

Rhode has launched their contouring lip shaper, which comes in 11 shades and includes Lift (soft neutral pink), Press (warm pinky mauve), Bend (soft peachy beige), Lunge (rosy beige), Stretch (neutral mocha brown), Twist (warm taupe), Balance (caramel brown), Lean (warm medium brown), Flex (rich neutral brown), Spin (rich plum brown), and Move (deep cool brown). These are made with peptides and are great for shaping your lips for a fuller look. One can buy it from Rhode's website for $24.

The description of the product says,

"Enhance your lips effortlessly. Peptide Lip Shape combines soft-focus color and high-performance skincare to give your lips dimension. Creamier and more seamless than a lip liner, it glides on to create a contoured effect and delivers efficacious ingredients that visibly enhance lip volume."

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Watermelon Jelly Glow Hydrating Serum

After the Cooling Water Jelly Tint, Milk Makeup is all set to launch a new Watermelon Jelly Glow Serum that claims to remove dullness and give a more glowy look. The product is made with Matrixyl, watermelon fruit extract, Swiss garden cress sprout extract, and lentil extract that are both safe and work on reducing lines and pores for healthy, smooth skin. The product will launch on the Milk Makeup website on February 4 and will retail for $29.

The description of the product says,

"Juicy. Bouncy. Bright. Stick it to dull, dry skin with this clean, peptide-packed hydrating serum that's clinically proven to help smooth, brighten, hydrate, and minimize the look of pores for your glowiest skin ever."

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The above-mentioned products are a must-have for a smooth makeup base that is both glowy and feels natural. They are made with safe ingredients and suit all kinds of skin types. Interested customers should place their orders soon to avoid missing out on the product.