5 makeup trends to look forward to in 2025

Evelyn Unruh sprays perfume at her vanity table in her home in - Source: Getty
Evelyn Unruh sprays perfume at her vanity table in her home in - Image via Getty

As we enter 2025, the domain of beauty continues to progress, embracing fresh viewpoints and reimagined masterpieces. Makeup trends for the forthcoming year imitate an equilibrium between bold creativity and subtle sophistication.

There's a lot to experiment with, from the return of nostalgic components to a renovated focus on eccentricity. These trends aren’t just about aesthetics but about how makeup interacts with skin and balances your natural traits, too. Whether you’re a makeup minimalist or adore a full glam look, these trends present something for everyone.

Let’s plunge into the top five makeup trends that are set to rule 2025!


Matte makeup is making a return with a modern twist

Matte makeup is making a stylish return, but this time, it’s more refined and versatile. Contrasting the very dry and flat mattes of the past, 2025’s matte trend embraces a "3D" effect, mixing a velvety finish with a hint of luminosity. Think matte foundations that smooth out the skin while preserving a healthy, natural look. Matte lips are also recovering their spotlight with hydrating and blurring formulas that are comfortable for all-day wear.

To merge this trend, try pairing a matte base with a glossy lip for contrast, or choose matte lips with dewy skin. This mix-and-match approach guarantees that matte continues to be fresh and modern. Whether you're attending a formal event or keeping it casual, this trend is easy to adjust to. With better formulas, matte is no longer a compromise but a selection for eternal style.

Dhruv Kapoor - Backstage - Milan Fashion Week - Menswear Spring/Summer 2025 - Image via Getty
Dhruv Kapoor - Backstage - Milan Fashion Week - Menswear Spring/Summer 2025 - Image via Getty

Contouring returns with a concentration on natural enrichment

Contouring is back, but not in its old heavy-handed embodiment. The 2025 version of contouring emphasizes improving natural features rather than completely altering the bone structure. This advanced method prioritizes soft shadows and blended edges for a natural sculpted look. Cream bronzers and powders play a key position in this trend, presenting seamless blending for a refined finish.

The best part?

You don’t need to be a pro to nail this trend. A few calculated swipes along the cheekbones, jawline, and temples can add depth and dimension to your face without looking exaggerated. This freshened contouring style accentuates individuality, commemorating exclusive facial structures while certifying a naturally glowing influence.

Dhruv Kapoor - Backstage - Milan Fashion Week - Menswear Spring/Summer 2025 - Image via Getty
Dhruv Kapoor - Backstage - Milan Fashion Week - Menswear Spring/Summer 2025 - Image via Getty

Bold makeup options prioritize either the eyes or the lips

2025 will be the year of sleek and statement makeup, where the concentration will move to decide on either a bold eye or a standout lip, but not both together. This trend is perfect for those who want impactful makeup without overpowering their look. Bright, colorful eyeliners or smoky eyes are great alternatives to make the eyes pop, while matte or glossy bold lips in vibrant reds and oranges can be the high point of your look.

This trend is a time-saver, too. A bold lip paired with slight eye makeup or vice versa keeps the routine quick and graceful while producing maximum impression. It is a chic way to stay on-trend while letting one attribute take center stage.

The Fashion Awards 2024 Presented by Pandora - Arrivals - Image via Getty
The Fashion Awards 2024 Presented by Pandora - Arrivals - Image via Getty

Blush takes center stage with bold and playful shades

Blush is no longer an understated addition. For 2025, the mantra is “the brighter, the better.” Bold, playful blush shades are a makeup staple, with lively pinks, corals, and even reds establishing a fresh, young glow. Cream blushes are chiefly popular for their ability to deliver a dewy finish, while powders work wonders for a more matte appearance.

Applying blush isn’t just about adding color to your cheeks. You can test with placement across the nose bridge, on the temples, or even layered over eyeshadow for a unified monochrome look. This trend lets you instill personality and fun into your makeup procedure, showing that blush can be a statement all on its own.

Fashion Photo Session In Paris - November 2024 - Image via Getty
Fashion Photo Session In Paris - November 2024 - Image via Getty

Fresh-faced foundations prioritize skin health and natural finishes

The 2025 focus on base makeup accentuates healthy, fresh-looking skin. Whether you favor a matte or glowy finish, the objective is a natural, glowing complexion that feels as good as it looks. Hybrid products that syndicate skincare advantages with makeup are taking center stage, merging barrier-supporting constituents such as peptides and ceramides.

This trend isn’t about covering up flaws but rather about establishing a smooth, breathable canvas. Lightweight formulas that even out skin tone without covering its texture are gaining popularity. With improvements in product formulations, base makeup in 2025 will bridge the gap between skincare and cosmetics, giving you a poised and graceful glow.

Bibhu Mohapatra - Front Row & Backstage - September 2024 New York Fashion Week - Image via Getty
Bibhu Mohapatra - Front Row & Backstage - September 2024 New York Fashion Week - Image via Getty

The makeup trends of 2025 imitate a merger of nostalgia and novelty, supporting self-expression as well as skin health. From the restoration of matte textures to the growth of vibrant blush and sculpted attributes, there is something for every beauty buff to embrace.

These trends rejoice in distinctiveness, presenting a new outlook on how makeup can improve, rather than overshadow, natural beauty. So whether you're investigating with bold blush or keeping it simple with a fresh-faced foundation, 2025 is the year to let your character glow through your makeup.

Which trend are you most excited to try?

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Edited by Anshika Jain