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The 2025 New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, and LUAR took the opportunity to show their fall/winter 2025 collection during the event. While many fashion statement pieces were presented during the week, beauty trends also took center stage.
We have compiled a list of the five best beauty trends in New York Fashion Week 2025 that are here to stay.
Disclaimer: This article contains the writer's opinion. Reader discretion is advised.
5 beauty trends from New York Fashion Week 2025 you should try out
1. Dramatic Smokey Eyes
For the LUAR show, the brand featured dramatic smokey eyes in white and black color, created by Terry Barber. The makeup artist used MAC cosmetics products, which include Eye Shadow in Gesso, M·A·Cximal Sleek Satin Lipstick in Fleshpot, M·A·Cximal Silky Matte Lipstick in Yash and Acting Natural, and Lip Pencil in Greige to create the look. One can pair it with false lashes to make the look more fluttery and dramatic.
2. Rubber Boyfriend-Inspired Makeup
Created by Susie Sobol, the makeup look for Gabe Gordan's NYFW show was inspired by the collection 'Rubber Boyfriend.' Susie kept the makeup very minimal, with a shiny, moisturized face and light eye makeup. The highlight of the look was their glossy, pink rubber-inspired lips. One can create this look using a plumping lip gloss for a fuller effect, topped with lip oil for a glow.
3. The Vampire Contour
Tory Burch's NYFW show highlighted highly sculpted and hollow cheeks that created a vampire-like effect. The makeup was kept minimal, with little to no blush and only contour seen even from far away for a chiseled face look. One can create this look using the Charlotte Tilbury Hollywood Contour Wand, which retails for $42 on Sephora, or the Fenty Beauty by Rihanna Match Stix Matte Contour Skinstick, which retails for $32 on Sephora. Make sure to blend it to avoid harsh lines.
4. High Voluminous Ponytail
Christian Cowan's NYFW show featured super high ponytails, taking inspiration from the retro looks. The ponytail had a sleek front with extra height in the back and flipped-out ends. To create the look, one can use Moroccanoil Mini Luminous Hairspray Strong Hold, which retails for $14 on Sephora. Gently brush the hair and make a ponytail, making sure the tie section is seen from the front. Apply generous hairspray to keep it intact, and use a curling wand to create a flipped-out hair look at the end.
5. Wet Sculpted Hairstyle
Christian Siriano introduced the sculpted wet hairstyle in his NYFW show. The looks featured sleek back hair paired with structured swirls and loops on the back. The fashion brand partnered with Lacy Redway and Tresemme to create the hairstyle. One can use the Tresemme Extra Hold Hair Mousse to add shine to the hair. Its travel size retails for $2.99 at Target. Finish the look with Tresemme Extra Hold Hairspray, which retails for $8.49 at Target, to create structure and swirls.
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New York Fashion Week gave beauty lovers some of the best beauty trends to experiment with for a bold look, be it in the makeup category or hair category. If you're looking for more beauty trends that are here to stay in 2025, check this out: 5 beauty trends to try in 2025
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