20 Beauty trends that you will see in 2025

Beauty trends, fashion, and style will come and go. It is common to see beauty trends and fashion from the 80s or 90s coming back in style. In this list, we have included 20 beauty trends we predict will dominate the beauty world. From thin eyebrows to old-money blonde hair, this list covers it all.

Disclaimer: This article contains the writer's opinion. Readers’ discretion is advised.

1) Thin Brows

We are going back to the 70s when thinly plucked brows were all the rage. This beauty trend was influenced back then by celebrities like Pamela Anderson, Kate Moss, Naomi Campbell, and more. Unsurprisingly, the resurrection of the thin brows this year is again heavily influenced by the gorgeous Pamela Anderson.

2) Glossy Lips

Say bye-bye to matte and dry lips. 2025 is all about hydration and moisture, and that includes your lip products. Celebrities and influencers alike have been including lip balms, lip glosses, and lip oils in their lip care routine. If you want lips like Sydney Sweeney's, you can add the Armani Prisma Glass Lip Gloss to your cart. The product is available only in-store.

3) Soft Jelly Makeup

The makeup world and beauty trends today are heavily influenced by K-beauty products that give your skin a soft glow. Products with multiple uses have also become popular lately. If you want buildable and pigmented makeup, shop the Milk Cooling Water Jelly Tint that can be used as a blush and a lip tint. It is available on the Milk website for $24.

4) Simplified Skincare Routine

Remember a few years ago when everyone went crazy following the 10-step skincare routine? This year we are keeping it to the basics. All you need is a cleanser, a toner, a moisturizer, serums, and a good sunscreen. Make sure you invest in good, clean products to get that healthy, glowing skin.

5) Fruity Scents

This year is all about sweet-smelling scents. Look for fragrances that have a sharp zesty scent to them. We recommend the XO KHLOÉ by Khloé Kardashian, and the Ellis Brooklyn SUN Hair and Body Fragrance Mist, which are both available at the Ulta online store. They are priced at $78 and $35, respectively.

6) Sol Colors

2025 is all about bright and fun colors. We predict that yellow is going to be a big hit when it comes to nails, eye makeup, and more. To help you hop on this trend, we have scoured the internet to find you these two items. The Fenty Beauty by Rihanna Killawatt Freestyle Highlighter in Trophy Wife, and the Glossier No 1. Pencil Creamy Long-Wearing Eyeliner in Ochre. Both items are available on Sephora for $40 and $18, respectively.

7) Hair Serums

If you haven't added hair serums to your hair care routine, this is the year to do so. Not only do they make your hair less frizzy, but they also add shine, reduce breakage, and protect your hair from heat styling tools. A few hair serum recommendations for you include the Oribe Gold Lust Nourishing Hair Oil from SSS Hair which is priced at $72. You can also shop the Rapid Repair Bond Builder+ Finishing Hair Oil for Damaged Hair from Ulta at $32.

8) Goddess Core

Every year a new beauty trend comes to the forefront and 2025 is all about the goddess core. It can be defined as a "refined, subtle, and chic beauty". This aesthetic focuses on amplifying natural beauty rather than changing it. One glorious example is this clean-faced, no-makeup-makeup look by Queen Riri.

9) Nourished Hair

In addition to adding hair serums and oils to your hair care routine, a major hair and beauty trend for 2025 is slicked, shiny, and glossy hair. This trend can be attributed to Chanel's 2024/25 Métiers D’art Collection where the models walked around in straight, jet-black hair.

10) Full Bodycare

If you have congratulated yourself in 2024 for never forgetting sunscreen, add another step to the list: Bodycare. In 2025, we are not going to forget to moisturize our skin. To do that, we have a few body lotion suggestions for you. The Nécessaire The Body Lotion Eucalyptus from Shop Bazaar for $48, or for a more affordable version, the CeraVe Daily Moisturizing Face & Body Lotion from Walmart for $13.68.

11) Old Money Blonde

No more balayages, cherry reds, and copper shades for 2025. These beauty trends are out the window. This year is all about going Old Money Blonde. The look has a smooth color that blends in without the highlights. It is the perfect balance of warm and cool tones. Run to the hair salon and ask your hair stylist for an Old Money Blonde look now!

12) Brown Winged Liner

Yes, winged liner is still a beauty trend for 2025 but we are doing it differently. Instead of the normal black liner, we are going for a softer look with brown liners. They are easily available online. You can add the Maybelline Tattoo Studio Ink Pen Eyeliner in Brown which is available at the Walmart website for $8.98, or for a pricier version, you can opt for the Chanel Stylo Ombre et Contour in Contour Clair from the Chanel website for $38.

13) Natural Lashes

Don't book that lash extension appointment. We are here to tell you that natural curled lashes are a beauty trend this year. All you need in your makeup bag is mascara, and most importantly, an eyelash curler to give your lashes that curl and length. Shop the Shiseido Eyelash Curler or the Dior Backstage Lash Curler from Sephora for $27 and $30, respectively.

14) Italian Bob

If you are planning to chop your layers in 2025, we recommend the Italian Bob, a hairstyle that is coming in full force. Hop on this beauty trend train by getting an Italian Bob. The hairstyle features a blunt base that hits right at the chin with minimum layers. Italian actress, Simona Tabasco, is the perfect muse for this hairstyle.

15) Bold Bangs

Adding another hairstyle beauty trend to the list: bold bangs. You can get bangs no matter the length of your hair. This transformative style is going to add a lot of drama to your look. You can look over to American singer and songwriter, Taylor Swift, and English actress, Daisy Edgar Jones for inspiration.

16) Crazy Colors

Even though 'Mocha Mousse' is the Pantone color for the year 2025. Designers such as Louis Vuitton have paved the way for brighter and bold beauty trends this year. Take a look at the Louis Vuitton Women's Voyager Show in 2024 which featured azure blue, hot pinks, bright yellow, and sunset orange silhouettes.

17) Colored Pencil Nails

Chrome, jelly nails, and milk nails are designs of the past. In 2025, you will see a lot more creativity and personal touches when it comes to nail art. The Colored Pencil Nail design is a beauty trend that will make your inner child happy. It features hand-drawn art using colored pencils and sealed with a top coat.

18) Prejuvination

Yes, you heard it right. 2025 is all about Prejuvination. According to Schweiger Dermatology Group, Prejuvination means "doing everything possible to prevent sagging skin, wrinkles, and lines from forming in the first place". To join this beauty trend, you can start by using moisturizers such as the Absolute Collagen Deep Lift Day Cream SPF30 available on Amazon for $57.44, and the Bondi Body LED Infrared Face Mask available on the Bondi Body website for $138.

19) Boho Glam

We are carrying this beauty trend from 2024 to 2025 as well. It is a combination of bohemian style of clothing with luxurious and opulent colors. Chloé is one of the leading brands that feature the boho glam style. You can find The Chloé Pompoms bracelet, the Belted oversized coat in leather, and the Gathered mini dress in silk jacquard on the Chloé website for this look. These items are available to shop in the boutique.

20) Sparkly Eyeshadow

In addition to the Sol colors, another trend you can add to your list is sparkly eyeshadows. To help you join the bandwagon, we have a few eyeshadows you can purchase from Sephora. These are the Too Faced Disco Crush High Shine Glitter Eye + Face Sparkle in Show Off, stila Glitter & Glow Liquid Eye Shadow in Kitten Karma, and the KVD Beauty Dazzle Gel Hyper-Metallic Vegan Eyeshadow in Violet Aurora.