15 makeup brands to add to your collection in 2025

By Benidamika Jones Latam

Modified Jan 06, 2025 02:22 ET

Representative Image (Image via Unsplash / Yunona Uritsky)

14) Milk Makeup

Milk Makeup (Image via Milk Makeup)

Milk Makeup is a NYC-based makeup brand founded by Mazdack Rassi and Dianna Ruth. The core of Milk Makeup is using good ingredients that are vegan, cruelty-free, and paraben-free. This year, you could check out the Hydro Grip + Glow Primer, Cooling Water Jelly Tint, and Lip + Cheek cream blush from Milk Makeup for your collection.

Edited by Abhimanyu Sharma