15 makeup brands to add to your collection in 2025

Representative Image (Image via Unsplash / Yunona Uritsky)
Representative Image (Image via Unsplash / Yunona Uritsky)

12) Merit Beauty

MERIT Beauty (Image via MERIT Beauty)
MERIT Beauty (Image via MERIT Beauty)

If there is a beauty brand that condones the "less is more" idea, Merit Beauty is it. Since the whole focus of Merit Beauty is on minimalist makeup, it believes "in creating impossible-to-mess-up products that are designed to meet the reality of your daily routine." Merit Beauty is a clean, vegan, and cruelty-free beauty brand.

Edited by Abhimanyu Sharma
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