15 makeup brands to add to your collection in 2025

Representative Image (Image via Unsplash / Yunona Uritsky)
Representative Image (Image via Unsplash / Yunona Uritsky)

10) Fenty Beauty

Fenty Beauty by Rihanna (Image via Getty / Ian Forsyth)
Fenty Beauty by Rihanna (Image via Getty / Ian Forsyth)

Fenty Beauty was founded by Barbadian singer, actress, and businesswoman, Rihanna, in 2017. The main reason why Rihanna decided to start her own makeup brand is because even after working with big names in makeup, she found them lacking in including different skin types and tones, as well as hair textures. Fenty Beauty is black-girl friendly so make sure you add it to your collection if you are a woman of color.

Edited by Abhimanyu Sharma
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