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9) Rare Beauty
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Rare Beauty, another new and groundbreaking makeup brand in the industry was founded by American actress and singer, Selena Gomez, who is dedicated to breaking down the "unrealistic standards of perfection". The note from Rare Beauty's Founder, Selena Gomez reads, "I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness".
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Edited by Abhimanyu Sharma
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