1. Air Jordan 1 x Travis Scott (2019)

The Air Jordan 1 collaboration with Travis Scott redefined hype culture. Featuring a reverse Swoosh and earthy tones, the sneaker quickly became a collector’s item. This drop highlighted artist-brand collaborations' power in reaching hardcore sneakerheads and casual fans. Its resale value soared, cementing its place in sneaker history.
Edited by Anshika Jain