15 biggest sneakers drops that made the waves in the footwear industry

Sneaker culture has gone beyond the boundaries of fashion to a global behavior. Within the last couple of years, several sneaker releases have turned out to be instant and eternal memories in the footwear world. Due to the collaborations with famous artists and the exclusive designs, campers waited overnight for sneaker releases to have new definitions for trends and once again reshaped consumer demand. Let's step into 2025 and look back to see which 15 are the biggest sneaker drops of all time that have meant a unique story and waves of excitement sweeping across lovers from each and every side of the world.

1. Air Jordan 1 x Travis Scott (2019)

The Air Jordan 1 collaboration with Travis Scott redefined hype culture. Featuring a reverse Swoosh and earthy tones, the sneaker quickly became a collector’s item. This drop highlighted artist-brand collaborations' power in reaching hardcore sneakerheads and casual fans. Its resale value soared, cementing its place in sneaker history.

2. Nike Air Yeezy 2 “Red October” (2014)

The final chapter of Kanye West’s partnership with Nike, the Air Yeezy 2 “Red October,” was a groundbreaking release. Dropped without prior notice, it sold out within minutes. The Nike Air Yeezy 2 “Red October” sneaker’s bold all-red design and limited availability made it an instant classic, setting the stage for Kanye’s future success with Adidas.

3. Adidas Yeezy Boost 350 “Turtle Dove” (2015)

Kanye West’s debut Yeezy with Adidas, the 350 “Turtle Dove,” marked a turning point for both the brand and sneaker culture. The Adidas Yeezy Boost 350 “Turtle Dove” sneakers' minimalist design and innovative Boost technology appealed to a wide audience, making it a benchmark for comfort and style.

4. Off-White x Nike “The Ten” Collection (2017)

Virgil Abloh’s Off-White x Nike “The Ten” Collection collaboration blurred the lines between art and footwear. Deconstructed designs with exposed stitching and bold typography made each Off-White x Nike “The Ten” Collection sneaker a masterpiece. The launch of the Off-White x Nike “The Ten” Collection elevated the concept of sneakers as wearable art.

5. New Balance 550 x Aimé Leon Dore (2020)

The New Balance 550 revival, led by Aimé Leon Dore, brought vintage basketball aesthetics back into vogue. With premium materials and a clean design, this collaboration in New Balance 550 x Aimé Leon Dore proved that New Balance could compete in the hype-driven sneaker market.

6. Dior x Air Jordan 1 (2020)

Luxury met streetwear with the Dior x Air Jordan 1. Limited to just 8,500 pairs, the Dior x Air Jordan 1 kick-release featured Dior’s signature branding and Italian craftsmanship. The Dior x Air Jordan 1 sneakers' steep retail price didn’t deter enthusiasts, showcasing the fusion of high fashion and sneaker culture.

7. Nike MAG “Back to the Future” (2011)

Inspired by the movie Back to the Future Part II, the Nike MAG featured self-lacing technology. The Nike MAG “Back to the Future” sneaker release was more than a sneaker drop; it was a glimpse into the future of footwear. Proceeds went to charity, adding a philanthropic aspect to its appeal.

8. Puma RS-Dreamer x J. Cole (2020)

J. Cole’s collaboration with Puma brought performance and style together. The Puma RS-Dreamer x J. Cole sneaker was designed for basketball but also resonated with lifestyle wearers. The bold colors and sleek design of the Puma RS-Dreamer x J. Cole kicks highlighted Puma’s ability to innovate in the competitive sneaker market.

9. Nike Dunk Low “Panda” (2021)

The Nike Dunk Low “Panda” became a staple for sneaker enthusiasts and casual wearers alike. The Nike Dunk Low “Panda” sneakers' clean black-and-white colorway made it versatile, while consistent restocks kept it accessible. The Nike Dunk Low “Panda” drop exemplified the timeless appeal of simple design.

10. Reebok x Maison Margiela Tabi Instapump Fury (2021)

A fusion of Reebok’s Instapump Fury and Maison Margiela’s iconic Tabi split-toe design, this Reebok x Maison Margiela Tabi Instapump Fury collaboration sneaker stood out for its bold and avant-garde aesthetic. While polarizing, the Reebok x Maison Margiela Tabi Instapump Fury kick captured the imagination of both sneakerheads and fashion enthusiasts.

11. Converse Chuck Taylor x Tyler, The Creator (2017)

Tyler, The Creator’s collaboration with Converse, revitalized the classic Chuck Taylor silhouette. Popular for vibrant colorways and playful patterns, the designs perfectly mirrored Tyler’s eclectic style. Each launch injected fresh energy into the iconic sneaker, resonating with younger audiences and alternative fashion enthusiasts. This partnership highlighted how artistry and bold creativity could reinvent even the most timeless designs, making Chuck Taylor a must-have once again.

12. Nike Kobe 6 Protro “Grinch” (2020)

The Nike Kobe 6 Protro “Grinch” made a triumphant return during the holiday season of 2020, evoking strong emotions among basketball enthusiasts. Inspired by the Grinch character, the sneaker’s vivid green colorway was a bold design choice that stood out on and off the court. Beyond its striking appearance, the sneaker served as a tribute to Kobe Bryant’s enduring legacy, making it a coveted piece for fans and collectors alike.

13. Vans x Fear of God (2017)

Jerry Lorenzo’s Fear of God brought a high-fashion touch to Vans’ classic silhouettes in the Vans x Fear of God kicks. The minimalist design and neutral tones of the Vans x Fear of God sneaker appealed to a wide audience, proving the versatility of Vans in the luxury streetwear scene.

14. Nike SB Dunk Low “Chunky Dunky” (2020)

Nike SB Dunk Low “Chunky Dunky” is a playful collaboration with Ben & Jerry’s. The “Chunky Dunky” features vibrant patterns and whimsical details. The limited release and unique design of the Nike SB Dunk Low “Chunky Dunky” sneakers made it an instant hit, with resale prices skyrocketing shortly after the drop.

15. Asics Gel-Lyte III x Ronnie Fieg “Salmon Toe” (2011)

Ronnie Fieg’s “Salmon Toe” design for Asics redefined collaborations. Asics Gel-Lyte III x Ronnie Fieg's “Salmon Toe” sneakers' premium materials and meticulous color blocking raised the Gel-Lyte III to iconic status. The release of Asics Gel-Lyte III x Ronnie Fieg's “Salmon Toe” sneaker marked the beginning of Asics’ resurgence in the lifestyle market.