15 beauty influencers to follow in 2025

Makeup Influencers (Image via Instagram / @tayloranise / @garbo.zhu / @leilanigreen / @yung.planet)
Makeup Influencers (Image via Instagram / @tayloranise / @garbo.zhu / @leilanigreen / @yung.planet)

7) Kelly Gooch

Kelly Gooch (Image via Instagram / @_kellygooch)
Kelly Gooch (Image via Instagram / @_kellygooch)

For makeup newbies, Kelly Gooch's account is one to look out for. Kelly is a girl's girl because you can find hair and makeup tutorials, where to find dupes, and more. She focuses on cruelty-free beauty and thrifted fashion. You can find her on Instagram @_kellygooch and Kelly Gooch on YouTube, where she has amassed 167K subscribers.

Edited by Yesha Srivastava
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