10) Ava

Ava is a South Korean beauty influencer based in NYC. She is also a business founder and CEO of By Ava. Although her account is more about skincare, she is a beauty influencer in her own right. You can find more tips and products on her Instagram accounts: @glowwithava and @byava. She promotes a mix of luxury and practical skincare with K-beauty products.
Edited by Yesha Srivastava
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