15 beauty influencers to follow in 2025

Makeup Influencers (Image via Instagram / @tayloranise / @garbo.zhu / @leilanigreen / @yung.planet)
Makeup Influencers (Image via Instagram / @tayloranise / @garbo.zhu / @leilanigreen / @yung.planet)

10) Ava

Ava (Image via Instagram / @glowwithava)
Ava (Image via Instagram / @glowwithava)

Ava is a South Korean beauty influencer based in NYC. She is also a business founder and CEO of By Ava. Although her account is more about skincare, she is a beauty influencer in her own right. You can find more tips and products on her Instagram accounts: @glowwithava and @byava. She promotes a mix of luxury and practical skincare with K-beauty products.

Edited by Yesha Srivastava
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