10 best skincare brands to try in 2025

Asia International Hemp Expo In Bangkok. - Source: Getty
Asia International Hemp Expo In Bangkok. (Image Source: Getty)

As we are going to enter 2025, the skincare industry continues to thrive through various brands that are capable of catering to diverse needs and preferences of skin. There is a growing concern for natural ingredients, sustainability, and innovative formulations to help consumers choose countless variants to improve their skincare routines. This article will focus on the ten skincare brands prominently mentioned in recent times for holding fabulous products and adherence to healthy skin.

Disclaimer: This article contains the writer's opinion. Readers’ discretion is advised.


La Roche-Posay

La Roche-Posay (Image via official website)
La Roche-Posay (Image via official website)

La Roche-Posay is the French pharmacy brand that comes into mind for having dermatologist-tested products. It also caters to various skin problems that include sensitivity, acne, and aging. It consists of soothing agents such as thermal spring water which can be applied without irritating even the most sensitive skin. For this reason, the company guarantees research and development, thereby creating effective products but gentle enough to be placed upon the skin. La Roche-Posay has a wide range of cleansers, moisturizers, and sunscreens that become staples in most skincare routines.


SkinCeuticals

SkinCeuticals (Image via official website)
SkinCeuticals (Image via official website)

This brand promotes high-performance, science-backed advanced skincare products with concentrated amounts of active ingredients to deliver highly effective, deeper penetration results for a visibly better outcome. As known for antioxidant serums and, most recently, C E Ferulic, SkinCeuticals focuses on skin health in a quest for future prevention against further damage to the skin. With this interest in research and clinical studies, the brand has remained the best skin product in many practitioners' minds as well as that of customers.


Paula's Choice

Paula's Choice (Image via official website)
Paula's Choice (Image via official website)

Paula's Choice is known for its skincare products that are fragrance-free, cruelty-free, and based on scientific research. The brand has a variety of products that cater to different skin issues including acne and aging, and the company focuses on effective ingredients like retinol and niacinamide. Its transparent communication regarding product formulations and dedication to customer education have given the brand a loyal following.


True Botanicals

True Botanicals (Image via official website)
True Botanicals (Image via official website)

True Botanicals is a luxury brand that has merged the idea of luxury with sustainability, creating products made from natural and organic ingredients. The skincare line caters to specific concerns like aging, acne, and sensitivity, using botanicals known for their healing properties. True Botanicals' commitment to non-toxic beauty and environmental responsibility resonates with consumers seeking effective and eco-friendly skincare solutions.


Tatcha

Tatcha (Image via official website)
Tatcha (Image via official website)

Tatcha is inspired by the ancient beauty rituals of Japan, bringing timeless ingredients together with scientific developments in its skin care products. Known for its elegant formulation and packaging, Tatcha has its creations boasting the typical use of rice bran, green tea, and algae. Due to its gentle and effective skincare system, it is considered the go-to company for a rich skincare life.


Drunk Elephant

Drunk Elephant (Image via official website)
Drunk Elephant (Image via official website)

Drunk Elephant is a brand that has gained popularity for its commitment to clean-clinical skincare. They focus on formulating products without what they refer to as the "Suspicious 6": essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. This philosophy aims to create products that are compatible with all skin types, promoting a balanced and healthy complexion.


The Ordinary

The Ordinary (Image via official website)
The Ordinary (Image via official website)

The Ordinary is renowned for its uncomplicated approach to skincare, making products with clinical formulations at very affordable prices. Their line boasts a variety of serums and treatments with active ingredients like hyaluronic acid, vitamin C, and retinol. This has made the brand accessible to many who seek effective targeted skincare.


Olay

Olay (Image via official website)
Olay (Image via official website)

Olay is an established brand; with the products being part of a historical solution for most kinds of skins. Most products they produce always tend to utilize modern ingredients and innovative technologies towards changing skin texture and tone besides providing hydration. They stay relevant through strong research and development in skincare, and thus, one can confidently consider their product when they know a wide population.


CeraVe

CeraVe (Image via official website)
CeraVe (Image via official website)

CeraVe is a brand developed with dermatologists, known for its focus on restoring the skin's natural barrier. Their products contain ceramides and hyaluronic acid, essential components for maintaining skin hydration and integrity. CeraVe's gentle formulations make their products suitable for sensitive skin, and their range addresses concerns such as dryness, acne, and eczema.


The Inkey List

The Inkey List (Image via official website)
The Inkey List (Image via official website)

The Inkey List offers a simple, affordable, and straightforward skincare product line focusing on key active ingredients. The simplicity of their approach allows consumers to tailor their skincare routine to specific needs; targeting issues such as hyperpigmentation, aging, or dehydration. Its educational resources and commitment to accessibility have made it a popular choice for skincareheads.


The skincare landscape for 2025 is varied as many brands now focus on meeting different concerns for the skin by using new, innovative formulations that are effective. Whichever your need for product scientific research support, natural organic ingredients, or affordability are sure to find a fit above. Of course, this comes with your understanding of the different types of skin you have and which concerns may come with your skin type.

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Edited by Amey Mirashi
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