Burger King had people shocked on October 14, 2024, when the fast food restaurant chain announced the launch of an all-new 'Big Dip.' The savory condiment was created in partnership with Hidden Valley Ranch and joined the menu on October 16.
Unlike the chain's regular condiments, the Big Dip comes in an 8-ounce cup to ensure guests can easily dunk a whole sandwich in the zesty deliciousness. It is exclusively available at select locations across Chicago, Dallas, Houston, and more.
The condiment was expected to cater to BK and Hidden Valley Ranch lovers but triggered an unexpected response. Netizens couldn't help being shocked by the idea of the giant dipping sauce and were seen mocking it on X as they tweeted:
"Would you like a burger with your giant tub of ranch?" — Burger King marketing meetings, probably"
Some other X users who seemed uncomfortable about the 8-ounce Hidden Valley Ranch condiment cup tweeted:
"An extra large ranch dipping cup ? Burger Kíng doing anything 💀," said one user.
"Lmao. “Now at Burger King, half a bottle of ranch dressing!," joked another user.
"Hidden valley been hiding too much inventory," asked one user sarcastically.
The internet flak seemed to have no end as the Big Dip ranch continued to receive critical responses and mocking:
“America has a weight problem” Burger Kíng: “yeah, the problem is we’re not fat enough,” said one user.
"For free? they couldn’t pay me enough to eat that," asked another user.
"🤦♂️Here’s 1200 calories of Ranch Dressing to dress up that boring grilled chicken sandwich," critiqued one X user.
"None of this would be necessary if Burger King would simply stop cremating their beef patties," said one user.
Burger King started serving 'Big Dip' on October 16, 2024
Burger King started serving Hidden Valley Ranch in mid-2021 and has now taken things a bit further with the launch of 'The Big Dip.' It is being promoted as a ranch cup ideal for dipping a Whopper sandwich and has been available at stores since October 16, 2024.
The fast food chain announced the launch of The Big Dip through a press release on October 14, with Pat O’Toole, Chief Marketing Officer, saying:
“Once we introduced Hidden Valley Ranch to Burger King restaurants nationwide, we knew we wanted to celebrate the partnership in a big way.”
Excitedly briefing about what The Big Dip offers, Pat O’Toole continued:
“We know our Guests love dipping everything in ranch – even their sandwiches – so we’re excited to deliver a Hidden Valley Ranch dip cup big enough for all of their dipping and dunking needs.”
The 8-ounce condiment cup is a limited-edition item and features everyone's favorite Hidden Valley Ranch (original). The original ranch offers a creamy mix of buttermilk, aromatic herbs, savory spices, and zesty vinegar, perfect for all sorts of fried and grilled foods.
The Big Dip can be found at participating locations across major North American cities, such as - Chicago, Dallas, Houston, Los Angeles, Miami, New York City, and San Francisco. People interested in availing of the ginormous ranch cup can use the tracker on the chain's website, bk.com, to find the nearest restaurant.
Guests can get the Big Dip with all sandwich options, including Whopper, Royal Crispy Chicken, flame-grilled Double Cheeseburgers, and more. The Big Dip is available at no additional cost, but guests may still have to ask for it to be added to their order.
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Fans who fail to get their hands on the Big Dip can still enjoy the zesty and creamy condiment in one-ounce cups at all Burger King restaurants across the country. The one-ounce Hidden Valley Ranch can be added to any menu option for $0.15.
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