Why is "Montoya" trending at X? Meaning and origin behind the 'Montoya Por Favor' memes explained

If you're chronically online on X (formerly Twitter), chances are you know the "Montoya por favor" meme that is making rounds on the social media platform.

But really, who is that Montoya guy and why is he running along the seashore? We'll find out why in this article!

---

The Lore behind Montoya and the Meme

Montoya or José Carlos Montoya is a contestant from the Spanish reality TV series Las Isla de las Tentaciones or Temptation Island: Spain.

How did the "Montoya por favor" meme happen?

The show's host, Sandra Bernada yells "Montoya por favor!" when Montoya sees his girlfriend, Anita on a television screen getting it on with another man. Emotions were high, Montoya was hurt, and he ran as fast as he could to the beach so he could confront Anita and the man on a beach villa.

BUT why did Montoya's girlfriend get it on with a guy?

Well, in an earlier episode, Montoya was seen having fun and flirting with a girl—who even gave him a lap dance. As a means to get revenge, Anita flirted with a guy who likes her, leading to them getting it on National Television. (via X/@PopCulture2000s)

---

The Montoya Por Favor Memes

Ever since X user @PopCulture2000s posted the "Montoya Por Favor" video clip, it trended virally that even sports fans (and sports pages) are using it! (via X/@F1)

People on X also noticed that when the "Montoya Por Favor" meme happened, X users were united for a day, creating different variations of the "Montoya Por Favor" meme! (via X/@EmiEleode)

Soccer fans and pages also joined the "Montoya Por Favor" trend, too, posting a soccer play with the caption, "Montoya Por Favor!" (via X/@BlackYellow)

Aside from sports fans and pages, even big streaming companies joined the trend, in this case, Netflix Spain posted a scene from Twilight where Edward and Bella are in the forest. (via X/@NetflixES)

Video games also shared their "Montoya Por Favor" moment, making the "Montoya Por Favor" meme all-encompassing no matter which category your hobbies are! (via X/@VALORANTes, @PlayStationFR)

You think Anime and "Montoya Por Favor" doesn't gel together? Wait 'til you see Crunchyroll's tweet connecting Naruto with the "Montoya Por Favor" meme! (via X/@Crunchyroll)

---

What's next for Montoya...por favor?

After sprinting towards the villa, all members start gathering around as Montaya shouts for Anita and confronts her.

Unless other cast members have their own moment just like what Montoya did during the show's multiple episodes, Montoya will beTemptation Island: Spain's most famous cast member, making the show create other storylines for him—especially now that people outside Spain are already invested with the Montoya-Anita drama!

---

Because of the "Montoya Por Favor" meme, it is best to say that Reality TV Shows are now back again packed with drama, iconic clips, and memorable moments!