Which meme did Travis Scott reference in his '4X4' music video? Details explored

Travis Scott recently dropped his latest single, 4X4, and fans were thrilled and expressed heartfelt reactions across social media platforms. The video was his first solo track, since his 2023 release, Utopia. Scott has referenced the iconic Monkey Sony Walkman meme in 4X4's official video.

The video features the popular meme template at 4.09. The inclusion cracked fans up, stirring hilarious comments on X. Although Travis Scott's 4X4 has fetched both, criticism and appreciation from netizens, the Monkey Sony Walkman created quite a buzz.

Origin of the Monkey Sony Walkman meme

The meme first appeared in 2010 in a YouTube video, Japanese Ads - Monkey with Sony Walkman posted by Onlyfyi. The video acquired 15k views. So, what's the video about?

A monkey called, Choromatsu, was featured in a Sony Walkman's advertisement. The commercial was shot in 1987 featuring the song, The Wind by Michael Guinn. The advertisement won the title of the best commercial in 1988. After a memorable performance and two decades of fame, Choromatsu met his death in 2007 at 29 years old. Little did he know that he was going to be an Internet microcelebrity in the long run.

The rise of the Monkey Sony Walkman meme

The video gained popularity as a meme template when users edited it with different songs. Memers' communities around the world circulated the meme with infamous tracks like Playboi Carti-Location, Guts Theme, Baka Mitai, and more.

Let's delve into some hilarious memes using the format.

Amusing memes featuring the Monkey Sony Walkman Template

Still Loving You - Scorpions

At the end of the day, overthinking at midnight about the one who got away, 'Still Loving You' can be your loyal companion.

Beat It - Michael Jackson

Michael Jackson is a timeless artist, right? You don't really need to belong to a particular age bracket to vibe to 'Beat It.'

Nonochan

The target audience might be toddlers. But guess who's vibing to Nonochan? Let that be a guilty pleasure!

On My Way - Alan Walker, Sabrina Carpenter & Farruko

Before the Espresso and Please Please Please, we had this banger by Alan Walker, Sabrina Carpenter & Farruko playing in every club.

Dubidubidu - Christell

Dubidubidu by Christell is the ultimate mood. The song was featured in several meme formats featuring the cutest cats. Come on, we all caught ourselves humming subconsciously.

Despacito - Luis Fonsi ft. Daddy Yankee

The 2025 teens would never understand the hype around the iconic Luis Fonsi and Daddy Yankee's song. After Gasolina and Yoy Voy, the artist had once again transcended language barriers with the power of music!

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Travis Scott's had taken us on a pleasant walk down memory lane, with Monkey Sony Walkman meme's guest appearance in 4X4. Let's look forward to more such unison between memes and music, so I don't have to brainstorm ways to connect art with humor!