What’s the story behind the ‘Sigma Sigma Boy’ tiktok trend? Viral song fuels a wave of memes

Photo credits: sourced from @Ben den Engelsen/Unplash
Image via @Benden Engelsen/Unplash

TikTok has a new addition which has turned out to be the latest trend on the platform. You might have come across the catchy tune “Sigma Sigma Boy.” This track has become a hit on the platform and is igniting a wave of hilarious memes and videos that have left users both entertained and scratching their heads. But what’s the backstory behind this viral phenomenon? Let’s break it down!

The Origin

The song “Sigma Sigma Boy” (Сигма Бой) was released on October 3, 2024, by Russian artists Betsy and Masha Yankovskaya. It is a blend of pop and electronic beats, which repeatedly references the internet slang “sigma male,” which describes a lone wolf archetype that values independence and self-sufficiency and someone that does not conform to societal. In essence, if you’re not conforming to societal norms, you might as well just identify as a sigma male!

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The upbeat rhythm and quirky lyrics quickly captured the attention of TikTok users, who found it to be the perfect backdrop for their creative content. However, it wasn’t until late November that the trend really took off. TikTokers began incorporating snippets of “Sigma Sigma Boy” into their videos, leading to what many are dubbing “brain rot content” - absurd, fast-paced videos that are purely entertaining.

The Memes

As is common with any viral trend, memes quickly started appearing on social media. People used the song in creative ways to match different situations, often making fun of "sigma male" culture or just enjoying the silliness.

These memes usually show people looking calm while doing something unusual, like eating cereal with a fork. Here are some of the funniest meme ideas that came from this trend.

The allure of “Sigma Sigma Boy” lies in its humor and relatability. It taps into a growing internet culture that celebrates individuality and nonconformity while also poking fun at those very ideals.

The catchy beat makes it easy for users to create content that is both entertaining and absurdly relatable. Moreover, the song’s connection to sigma males resonates with many online subcultures that value independence and self-reliance, traits that are often glorified in memes and discussions across the web.

So the next time you hear "Sigma Sigma Boy" in your feed, remember it’s not just a catchy song. It’s about proudly being yourself and having some fun. Embrace your inner sigma, whether you're a guy or a girl, and don’t forget to share those funny memes!

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Edited by Anshika Jain