"We got a Midnight Baja Blast before GTA 6": Online memes erupt as Taco Bell announces new Baja Midnight flavor for summer release

Taco Bell fans were hit with a surprise that got them buzzing—literally. The fast-food chain announced its latest concoction, the Baja Blast Midnight, a vibrant new twist on their classic Baja Blast. Set to launch this summer, the purple drink is already creating waves, but not just because of its color or taste.

The internet quickly latched onto the idea that Baja Midnight will hit restaurants before some long-awaited releases, sparking a hilarious trend. One fan quipped,

“We got a Midnight Baja Blast before GTA 6,” poking fun at how Rockstar Games’ much-anticipated Grand Theft Auto 6 seems destined to stay in the “coming soon” phase forever.

This hit comment was under the tweet that announced:

“Taco Bell is launching a new Baja Midnight flavor. Releases this summer in all their restaurants”

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Midnight Baja drops before GTA 6? The internet can't handle the truth

The moment Taco Bell dropped the announcement, memes exploded across the internet, with fans quick to throw shade at both the drink and the perpetual delay of GTA 6. The meme storm turned into a mini-trend, with several relatable posts stealing the spotlight.

“If it tastes like grape we are NOT buying,” one concerned fan declared, referencing the drink’s midnight purple hue.

Others, however, seem ready to try it, but not without some shade. One post, featuring a purple-faced JD Vance, captioned

“Me this summer”, perfectly captured the energy of Baja Midnight’s vibrant color scheme.

The purple drink itself led to some even more humorous reactions.

“They turned me into midnight Baja,” joked one user, adding to the waves of comedic confusion over what the drink could possibly taste like.

Not everyone is sold on the visual appeal, though. Another user threw in a snappy critique:

“That s**t looks like a cup of lean smh,” comparing the drink to a notorious purple beverage.

Yet another commented,

“Does not look healthy lol,” bluntly cutting to the chase.

Fans also dove deep into the fantasy realm of what this drink might offer, with one hoping for some celestial flavor experience:

“I hope it tastes like the moon.”

Some others were simply in awe of the culinary creativity at work in the fast-food space:

“Fast food patch notes 🔥,” quipped another user, treating Taco Bell’s new flavor drop like a video game update.

Perhaps the most profound observation came from someone who saw the potential plumbing disasters that could come with such a potent creation:

“Think about the worlds of possibilities this purple drink and TB together can do to plumbing…the possibilities are endless.”

And honestly, the nightmares of a Taco Bell and Midnight Baja combo might be scarier than any GTA 6 heist.

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A midnight drop while GTA 6 still hides in the shadows

While this purple drink is stirring up excitement, the same can’t be said for Grand Theft Auto 6, which remains shrouded in mystery. Despite a recent confirmation of a vague release window, Rockstar Games has remained notoriously tight-lipped about the game’s development. Rumors swirl, and leaks abound, but fans are still left wondering when GTA 6 will finally see the light of day.

This never-ending wait for GTA 6 has turned into a meme unto itself, with nearly every product announcement being compared to the game’s elusive release. From movie premieres to tech gadgets, fans seem to believe that everything will come out before GTA 6 does. The joke has evolved to the point where even a fast-food drink release has been roped into the discussion, with the fandom collectively shaking their heads at the absurdity of it all.

Taco Bell’s strategy for their new drink follows a familiar trend—leaning into limited-edition items and fan-favorite products to keep the masses engaged. The chain has been known to roll out new products at their annual event, leaving fans eager to test out the newest flavors. Given the recent wave of consumer interest in nostalgic or seasonal food products, Baja Midnight feels like a playful nod to the past while keeping Taco Bell firmly rooted in pop culture, even if it’s now part of a meme about the unattainable release of a beloved video game.