Want to look like a tough guy? This Malaysian “villain” will take the beating so you can look good in front of your girlfriend

Do you feel less heroic lately? Is your soulmate looking at you like one of the other sidekicks rather than The Hero? Let Shazali Sulaiman help you convincingly get to her heart through this business plan.

Meet the 28-year-old entrepreneur from Ipoh, Malaysia, who has taken the phrase "be the villain in someone's story" a little too literally. Sulaiman is offering a "villain for hire" service to clients - most of whom are men - and staging a very public dramatic confrontation so they can swoop in as the hero and flex some stereotypical masculinity.

And yes, it's as absurd as it sounds.

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Shazali Sulaiman's business concept

(Image via Pinterest/ Memes By Wallu)

There is a basic yet rather unusual idea behind Sulaiman's business: he will go out to a location at the agreed price and pretend to be a troublemaker who bothers the client's partner at a public place.

The goal is to provide the client with a chance to intervene, don a heroic mask, and save the day. It's essentially a staged hero moment in real life, carefully designed to impress a partner and reinforce the client's image as a fearless protector.

(Image via Pinterest/ knotkaiya)

The service has a fixed pricing plan: Weekdays: RM100 ($22.34) and Weekends: RM150 ($33.51). Extra charges apply for locations outside Ipoh.

All a client has to do is inform Sulaiman of the time and place for the meeting, and he will take care of the rest.

One common situation involves Sulaiman acting out as a harasser of a girlfriend while the girlfriend's boyfriend steps out for a few minutes, then returning in time to be a hero for his girlfriend.

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A real-life scenario

Sulaiman's service has already been tried and tested, as several clients have employed him to get those theatrical moments. According to Malaysian news outlet SAYS, Sulaiman has even opened up his service for both men and women and some of his early customers have been close friends and family.

One notable case took place in a shopping center. A man hired Sulaiman to perform while he briefly stepped away. Once the boyfriend returned, he confronted Sulaiman like a hero, successfully playing out the scripted encounter.

Despite the nature of his service, Sulaiman insists that everything remains safe and controlled. He clarified:

“It is all just an act, like WWE. No one gets hurt, I am the only ‘loser’”.

(Image via Pinterest/ MARIAM)

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The marketing strategy

Sulaiman has cleverly marketed his service through social media, employing a combination of humor and intimidation to attract attention. His promotional posts often feature images of himself with messy hair and an unlit cigarette, cultivating an appearance that screams "villain" in the most stereotypical way possible.

His pitch reads:

“Are you tired of your partner thinking you are weak? For a reasonable fee, I can help you prove them wrong.”

The message directly appeals to individuals struggling with perceptions of masculinity, offering them a theatrical opportunity to alter their image.

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The debate

Sulaiman’s business venture has sparked discussions online, with opinions split between admiration and skepticism. While some view it as a fun, harmless performance art that capitalizes on social expectations, others raise questions about its ethical implications.

After all, if a relationship needs staged drama to reinforce trust and admiration, it might indicate deeper issues at play.

One comment on Instagram reads:

"His resume would be fire to read."

While another stated:

"Men normalising harassing women for profit and ego stroking, what else is new 🤷‍♀️"

As of now, Sulaiman has never shared how much he earns from his business with the media, though the buzz surrounding his unique service implies that it must have attracted many.