"This was hard to watch": Internet in splits as Taylor Swift seemingly ignores Kai Cenat at Grammys 2025

An internet frenzy occurred during the 2025 Grammys when Taylor Swift seemed to give streamer Kai Cenat the cold shoulder. The highly hyped moment showed him getting very excited and attempting to get her attention as she passed right by, not looking his way. Fans needed no more than Swift's perceived slight and soon, memes, jokes, and arguments on whether or not Swift really snubbed him or simply never saw him overtook social media.

Between Swift being an international star and Cenat being one of the most viral streamers on the internet, it went trending in a hot second. Several users found the whole interaction or non-interaction hilarious, while others felt secondhand embarrassment for Kai. Regardless of which side people stood on, it was clear that the internet got talking.

Internet Reacts to Taylor Swift Ignoring Kai Cenat

The moment Taylor Swift seemingly ignored Kai Cenat in a walk-by went viral on social media, it became one of the most talked about moments to come out of the Grammys. Reactions flooded Twitter, Reddit, and TikTok within hours as fans dissected the awkwardness frame by frame.

It's not a surprise the post went viral, though. Cenat's high-energy streams and gigantic fanbase have made him a huge internet personality. Taylor Swift, meanwhile, is, well, Taylor Swift. The two don't exactly cross over all that often, making this moment all the more bizarre and meme-worthy.

Many found the situation hilarious. One user commented, "This was hard to watch," capturing the collective second-hand cringe many felt.

Another took a different angle, writing, "Bro is famous than her now, why is he getting annoyed?"

Others weren’t so sympathetic to Cenat. "Damn… you’re not even famous enough for Taylor Swift to recognize you," one person bluntly stated.

Someone else questioned, "Why is Kai even there?" given that the Grammys aren’t exactly known for celebrating streamers.

And, of course, the "Taylor moving like she didn’t even see him, that’s cold."

Some were convinced it was an intentional snub, while others argued that Swift, likely laser-focused on getting to her seat, genuinely had no clue Kai was even there.

Whether it was an actual snub or just an unfortunate moment of bad timing, the internet had an absolute field day with it. Cenat himself has yet to respond, but fans will likely keep this one alive in meme culture for a while.

At the end of the day, Taylor Swift is still Taylor Swift and Kai Cenat is still Kai Cenat. One awkward moment at the Grammys won’t change that. But it will give social media something to laugh about until the next viral interaction takes over.

If nothing else, it’s a reminder of how quickly the internet can take a fleeting moment and turn it into a cultural event. Tomorrow, there will be a new controversy, a new meme, and a new main character of the day but for now, this one belongs to Taylor and Kai.