The ‘Very Demure, Very Mindful’ meme: What it is and how it all began

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The ‘Very Demure, Very Mindful’ meme began with a TikTok post (Representational Image Via Getty)

The "very demure, very mindful" meme is a perfect example of how social media trends can take us by surprise. At one moment, a phrase or a meme is relatively unknown, and later, it's everywhere – flooding Instagram, TikTok, and X. What began as a simple TikTok post has quickly evolved into a viral sensation, showing up on our social media feeds and everyday chats.

The Rise of the "Very Demure, Very Mindful" Meme

The trend stems from a beauty influencer, Jools Lebron, who posted a 40-second TikTok video, displaying a polished and professional makeup look. In the video, she described herself as "very demure, very mindful," which resonated almost immediately.

What made her different was how Jools gave a relatable yet humorous approach to how self-presentation goes. And suddenly, the word "demure" got the spotlight with very few creators missing this opportunity to add their name to it. But for Jools, “demure” was more than just a word as it symbolized a balance of humility, mindfulness, and confidence.

What makes the "very demure, very mindful" trend so viral is its flexibility. Creators have adapted it to everything from relatable daily moments to pure absurdity. For instance, this tweet shows someone hilariously applying the phrase to a completely unexpected scenario.

This nuance is captured perfectly in posts like this one on X, where creators lean into the irony of being “mindful” in the most mundane situations.

The humor lies in how “demure” is juxtaposed with the mindful situations. Here is another example of the trend’s playful irony.

Even TikTok has been flooded with memes, as the creators reenact scenarios like boarding a plane or flat-ironing hair while labeling their behavior as "demure." This TikTok post is a prime example of how the phrase has evolved into a full-fledged cultural movement.

Jools has racked up a massive following, with 1.5 million TikTok fans and almost 100 million likes on her videos. But, the interesting part is how the trend has brought people together, creating a fun sense of community along the way. Whether it’s humorous tweets like this one or introspective posts, the “demure” community is thriving.

Check out the below post which stands out in the "demure" trend:

The meme about being "very demure, very mindful" has become a fun-filling fad to say, 'Let's not take ourselves so seriously.' It started with a simple TikTok post, and all very apparent became relatable to everyone. From mocking the everyday serious moments to an even more mindful attitude, this meme illustrates how small things can bring people together.

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Edited by Amey Mirashi