"The Fairy Butt Mother wasn't on the 2025 Bingo Card": Internet reacts hilariously to Kim Kardashian's latest campaign for SKIMS 

Kim Kardashian has done it again, and this time, it’s not just about breaking the internet—it’s about enhancing it. With the drop of SKIMS' latest shapewear campaign, "The Ultimate Butt," the star made waves by introducing the world to the “Fairy Butt Mother,” a magical figure promising to grant us the perfect posterior, no squats, no workout routine whatsoever required.

"The Fairy Butt Mother wasn’t on the 2025 Bingo Card 😩," joked one fan in response to the campaign’s teaser, which promised a five-year-in-the-making design to “magically make your dream butt appear.”

The internet erupted in responses to the planned February 13 campaign start, ranging from laughter to, well, outright disbelief.

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The internet is buzzing with laughter over SKIMS' 'Ultimate Butt' shapewear and its Fairy Butt Mother

Reactions are always as fascinating as the substance when it comes to Kim Kardashian, and the "Fairy Butt Mother" was no exception. Memes, criticism, and some light-hearted inquiries concerning the most recent SKIMS invention swiftly flooded Twitter.

"Ye is down bad sis," joked one user, sharing a meme of Kanye West looking unusually invested in the news.

Others weren’t too far behind in the amusement department.

"This is going to fill my TL, isn't it?" sighed another user, preparing for the inevitable flood of content related to the new shapewear.

Of course, it wasn’t just about the skepticism—some fans found the humor irresistible.

"Fairy Butt Mother, we need these fa boys,"

read one tweet, embracing the magical nature of the campaign, while another chimed in with a simple,

"LOL but I love this ad."

For others, the whimsicality of the campaign led to some double-takes:

"I did a double take reading that," a fan confessed.

And naturally, because no conversation about enhancing one part of the body can happen without someone mentioning another, one user chimed in with a cheeky inquiry:

"Do they make this for 'The Ultimate Package'?"

The "Fairy Butt Mother" was the center of attention as fans proceeded to post their comments to SKIMS' most recent drop, which varied from genuine wonder to hilarity.

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SKIMS and Kim Kardashian: A shapewear empire continues to grow

Since its debut in 2019, Kardashian's rapidly growing shapewear and loungewear company, SKIMS, has established itself as a mainstay in the pop culture and fashion industries. The business, which is well-known for its inclusive size and emphasis on body confidence, has evolved from providing basic products to currently inventing body shaping options like "The Ultimate Butt."

The Fairy Butt Mother campaign is simply one more project in Kim Kardashian's remarkable business portfolio, which also includes her law studies and cosmetic and fragrance brands. She has, however, been able to reach a more individualized clientele with SKIMS, one that is based on the idea of subtly improving natural beauty.

The latest ad demonstrates the extent Kardashian goes to generate interest in her merchandise. The "Ultimate Butt" bodysuit, which has been a five-year effort, is positioned as a miracle solution for people who wish to improve their posterior without spending more time in the gym. The product's fun aspect is precisely what has maintained Kardashian at the forefront of both fashion and online culture, despite the fact that some may think the notion excessive.

It's no surprise that SKIMS continues to dominate discussions on social media and in retail thanks to promotions like this one. Kardashian's ability to create a viral moment is unrivaled, regardless of whether people are there for the shapewear itself or simply to watch what she will do next.