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Disney's surprising debut of Stitch from the upcoming live-action Lilo & Stitch film was a marketing ploy that left Super Bowl watchers both super-pleased and perplexed. The internet went crazy when the adored blue alien was spotted sprinting across the pitch at halftime. Social media was swiftly used by fans to express their joy and confusion. One user said,
"Sign him IMMEDIATELY. #LiloAndStitch touches down in theatres May 23!".
Fans compared Stitch to a budding NFL star, and Disney's unorthodox pitch swiftly became one of the night's most talked-about moments. Talk regarding the movie's release later this year was also prompted by the teaser.
Disney’s CGI Stitch makes a surprise mid-field appearance, and the internet can’t stop laughing
Fans cheered as if Stitch scored a game-winning touchdown, even though he wasn't in the starting lineup. Disney's choice to run the CGI figure in midfield sparked an explosion of memes and jokes on the internet, both praise and criticism. The emotion was summed well by one Twitter user,
"Hey, there’s an idea for you Disney - you could do something. Oh, I don’t know —entertaining for a change!"
Another chimed in with excitement, tweeting,
"Touchdown Stitch!!"
The CGI character’s chaotic dash also prompted some hilarious observations about his character:
"AND TG HE GOT AWAY !!! NO ONE PUTS STITCH IN A TRASH CAN!!!!!!"
Stitch's escape seemed to resonate with long-time fans of the franchise, many of whom applauded Disney for bringing back the mischievous alien with a modern twist. But not everyone was sold on the promotion. One user expressed some fatigue:
"Yeah we kinda know what he looks like already, can we see literally anything else?"
Others were caught off guard by the nature of the ad, realizing Disney had taken the Super Bowl tradition of movie trailers to a whole new level:
"Wait you can do Superbowl movie ads that are not just trailers? Alert the media!".
And, of course, there were calls to bring Stitch back to the field, with one viewer humorously tweeting,
"Hey… come back here, Stitch."
Stitch’s appearance even resurrected a nostalgic memory for one fan who quipped,
"Stitches great Escape."
Lilo & Stitch: Back and Bolder in 2025
One of Disney's most anticipated live-action remakes is the coming Lilo & Stitch film. When the first animated movie came out in 2002, it immediately won over fans with its touching tale of a young girl named Lilo who befriends an alien experiment gone rogue. With modern CGI visuals and a live-action ensemble, the 2025 version seeks to revive this cherished story and offer a new interpretation of the classic.
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Even though Stitch's Super Bowl debut was only a tease, it demonstrated the amazing computer-generated imagery (CGI) technology Disney has used to make the extraterrestrial come to life. It was a witty tribute to his wild, daring nature to run midfield in Super Bowl marketing. Game viewers saw firsthand the level of realism and depth that the live-action movie is expected to provide. Audiences were enthralled with the digital version of Stitch in the game, which increased anticipation for the May 23 premiere of the full-length film.
Despite being a light-hearted moment, the surprise mid-field sprint served as a reminder to every one of the timeless appeal of Lilo & Stitch. Disney has effectively rekindled interest in the next movie by placing Stitch at the center of the action.
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