“Same pic, different hair?”—fans poke fun at Hailee Steinfeld’s new shoot for Who What Wear

Hailee Steinfeld isn't unfamiliar with turning heads, either on screen or with her incredible vocal range. The singer-actress was in the news recently, though, not for any upcoming film project or performance but because of a fresh photoshoot with Who What Wear photographer Myrthe Giesbers.

This created an immediate buzz online, however, not for the style or the usual glamour shots. It was because fans simply couldn't help but notice something quite amusing. The shoot had Hailee sitting, standing, and lying in various positions, but it wasn't the makeup or the clothing that people were going crazy over. No, it was the hair.

Despite her impeccable look and professional styling, the comments took a humorous turn as people pointed out the playful nature of the series. It didn't take long for the photos to go viral, not because of what Hailee was wearing.

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"Same Pic, Different Hair" — Why Hailee’s Shoot Went Viral

The photoshoot by Myrthe Giesbers had all the right elements a famous celebrity, striking shots, and a fresh look. But for some reason, it was the hair that stole the show, sparking a mix of amusement and confusion. Fans on social media couldn’t help but notice how the pictures felt almost identical, save for some very minor edits.

The viral nature of the post can be attributed to how relatable it felt. Fans immediately jumped on this, playfully poking fun at the almost identical photos. It was like a game of “spot the difference,” except the only difference was a hairstyle change.

When it comes to the internet, humor is always in the spotlight. Hailee’s shoot was no exception, and the comment section became an absolute treasure trove of witty and playful banter.

One fan commented, "Is it not the same picture? But just edited hair," encapsulating the essence of what many were thinking: Had Myrthe Giesbers truly delivered two unique shots, or was it just the magic of Photoshop doing its thing?

And they weren’t alone in this thinking. Others chimed in with similar observations, like "Where are the clothes?" It’s as if the hair took center stage, while the outfits became an afterthought.

The humor didn’t stop there. Another fan cheekily remarked, "Two pictures with dyed hair. Very realistic."

The reactions continued with fans laughing at the transformation, with one calling it “Same same but different!!” Fans appreciated the effort to mix things up but couldn’t resist the humor in how the changes felt just a tad too subtle.

Even a commenter questioned the authenticity of the shoot with, "Is that real or AI-generated?"

It's not every day that you hear fans half-seriously asking if the latest celebrity photos were taken by an algorithm rather than a pro photographer. And of course, the humorous suggestion of "twins" was also brought up, with one fan facetiously remarking, "I like these twins," about the uncanny similarity between the two images.

And of course, the humorous suggestion of "twins" was brought up, as one observer facetiously stated, "I like these twins," in reference to the resemblance of the two pictures.

Hailee Steinfeld's Who What Wear photoshoot was probably meant to showcase her looks and style, but it quickly went viral for the wrong (or right?) reasons.

Thanks to the witty observations of fans, what could have been another standard-issue glossy celebrity spread instead turned into a lighthearted phenomenon that captured perfectly the humor of the internet. The photo shoot, though clearly professional and glossy, inadvertently became an amusing exercise in trying to spot tiny discrepancies, while somehow also showing the possibility of the most glamorous moment being full of comic material.