J. Cole dropped a track out unexpectedly on his Inevitable blog, with zero hype-machine theatrics. This new single, produced by DZL and Omen, takes a deep dive into everything—from the attempted assassination of Donald Trump to the grim state of the world, aging, and the AI takeover we all saw coming but chose to ignore until it started writing rap beef.
He took to his blog to write:
“just wanted to share. made this a few days ago, then i added a second verse and was like "man I got a blog now, I can put whatever I want up there.”
“I didn't have a title 20 minutes ago when I decided to really put this up. But now I got one…”
Meanwhile, for some internet users, this sounded like good news from 201,4, with one X user stating:
"Nobody is playing jcole in 2025"
Sounds like someone who enjoys poking the beehive.
One user commented:
"Dodged rap beef we dont care"
Cole chose peace, and this user chose disappointment.
A user almost scolded, saying:
"don’t need yo journaling & soliloquies just drop the album, ‘didn’t have a 2nd verse til 20 minutes ago’"
The user hit Cole with the ‘bro, just rap’ memo.
We just want to think that this user think the song was fire.
One user suggested:
"He needs to start adding a mic drop to the end of his songs. SHEESH"
Duly noted… from now on, every track will end like straight-up mic drops.
Meanwhile, a user said:
"I’ll pick this over anything Drake dropped last week"
Drake was catching strays, and he wasn’t even in the convo.
J. Cole’s cLouds
The new single, cLOUDS, goes straight for the headlines with lines like:
“I’m that bass in your trunk, the bullet that missed Trump / The gun that jammed, cuz it seemed God had other plans.”
Then he shifts his crosshairs toward the ultra-rich with some surgical billionaire slander:
“Served on a plate with sirloin steak to billionaires who don’t care the world’s gon’ break. Long as they make money off it, pain brings profit.”
And of course, Cole gets introspective, too.
He reflects on aging, his reluctance to leave the house, and the ever-changing world that probably has him questioning why teenagers are suddenly dressing like it’s 2003 again.
Taking a jab at AI, he raps:
"Don’t buy, subscribe so you can just stream your content / Like rent, you won’t own a thing / Before long, all the songs the whole world sings’ll be generated by latest of AI regimes / As all of our favorite artists erased by it scream / From the wayside, ‘Aye, whatever happened to human beings?'"
The blog
If you’ve been keeping up with Cole’s blog, Inevitable, you already know he’s been navigating the balance between making music and being a family man.
In a recent post, he gave us a peek into the struggle, saying:
“I’ve been locked in on the music while also balancing family life.”
While making platinum albums is cool, making it to bedtime stories before 9 PM is the real challenge.
Also: The Fall Off.
It’s been looming in the background since 2018. Fans misinterpreted one of his blog updates as an imminent album drop.
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Cole had to clarify that the blog was just a place for him to share whatever he felt like.
Right now, J. Cole is in his do whatever I want era.
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