Fans react hilariously as Fireball Cinnamon Whisky offers a lifetime supply—only for seniors 90 and up

Fireball Cinnamon Whisky is stirring up a frenzy online, and it's for the most hilarious reason.

The whiskey company is holding a competition that offers its winners a lifetime supply of cinnamon-flavored liquor, but the catch is that only senior citizens over 90 years old can enter. The ‘Epic Senior Citizen Discount’ will be running through till the end of the month, and you can also nominate someone you want, so long as they meet the age limit.

As expected, the internet did as it does and is now poking fun at the news, seeing as that the catch is of the most unique kind. And in that spirit, we've rounded up all of the funniest memes, jokes, and comments we could find to leave you chuckling. Have fun!

Disclaimer: This piece reflects the writer's opinion; the reader's discretion is advised. Do let us know in the comments what you think should have made the cut.

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Fireball Cinnamon Whisky announces the most unique contest, fans can't stop laughing: Read the funniest comments below

Here's one of the funniest comments we found on X:

"The most savage marketing campaign I’ve seen in a while. Rug pull in the fine print."

Even more chimed in to poke fun at the news, and here are the funniest comments we could find:

"Let's start practicing our best granny impressions now, grand prize awaits!" one user jokingly suggested.

"That's crazy they probably don't drink anymore," someone else humorously pointed out.

'“It’s a funny marketing stunt. I hope no one takes this too seriously” *checks comments* “Oh no”,' another hilariously mimicked on X.

"I identify as a 90 year old," yet another comically chimed in.

Scores online seemed to be having a lot of fun with the news, with some even jokingly suggesting that this seems to be a marketing stunt gone wrong:

"Grandma pour me a shot of fireball," one user hilariously penned on X.

"A lifetime supply of fireball for senior citizens is crazy," someone else humorously said what we all were thinking.

"It's Fireball, lmao. That's the stuff you buy for a house party in your early 20's, not actually enjoy. Them old folks turning up??" another jokingly pointed out.

"Fireball’s secret marketing strategy is ‘get seniors wild’," yet another X user comically noted.

One user jokingly pointed out that this is what the company's marketing team must be feeling right now, seeing as the internet is going crazy:

Another jokingly noted that they would be dressing up as a granny to enter into the contest:

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The internet is clearly losing its mind, to put it one way, and if you're keen on seeing some more comments, log in yourself! Have fun!