Netizens LOL over The Thing popcorn bucket for ‘The Fantastic Four.’

It’s not every day that a popcorn bucket becomes the talk of the town. But trust Marvel to turn movie snacks into a viral sensation. As anticipation builds for The Fantastic Four: First Steps, set to release in July 2025, the studio unveiled a special 'The Thing' popcorn bucket, and let’s just say people have thoughts on it.

Designed to resemble Ben Grimm in all his rock-solid glory, the bucket has set social media ablaze. Some fans love it, others are disturbed, and a few are still trying to figure out if it’s actually edible. But one thing’s for sure: this isn't your average movie theater merch.

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The Thing Popcorn Bucket Takes Over the Internet

The moment Marvel dropped the first look of The Thing popcorn bucket, Twitter (or X, for those still adjusting) exploded with reactions. With its rocky texture and unmistakable resemblance to, well, something that has been left in the oven for a little too long, it immediately caught the eye of fans and meme-makers alike.

It’s hard to say if Marvel was expecting online chaos of this degree, but the internet never disappoints when it comes to reacting to... well, things. Within hours, the bucket seized the day, with fans debating whether it is a genius PR move or a snack-related horror story.

One user summed it up the best:

"He looks like the last burnt thing found on the bottom of the popcorn bucket."

Another user (@SorTopiano) chimed in:

"This gonna be the loudest snack at the movies."

And honestly, they have a point. If the design is as rock-solid as it looks, eating popcorn out of this might sound like construction work.

There’s always that one piece of movie merchandise that divides the fanbase, and it seems like this bucket is no exception. Some Marvel fans are hyped and ready to throw their money at it. Others? Not so much.

A user (@AlexNever347) playfully admitted:

"I might actually pay for this."

Meanwhile, another (@SectionEight) seemed far less convinced:

"Ummm. Hard pass."

And then, of course, there were those who simply couldn’t resist the puns. One tweet boldly declared:

"Here’s the thing"

and then left it at that. No explanation needed. The Thing itself would approve.

One of the funniest takes came from a user who pointed out its oddly familiar aesthetic:

"Finally, a normal-looking bucket."

Another (@LnL_Spark) quipped:

"Almost looks like a popcorn to me."

And honestly, if you squint hard enough, maybe it does? Maybe Marvel is just playing 4D chess, and it's just us who don’t get it.

At the end of the day, whether you love it, hate it, or are just mildly concerned, the bucket has done what all great movie merch should do: it got people talking.

Will this bucket become a collector’s item? Probably. Will it haunt the dreams of those who don’t quite understand why it looks the way it does? Also, probably. But one thing’s certain: Marvel knows how to get the internet all stirred up, and this time, it did so with a snack container.

So, if you see someone proudly carrying this rocky masterpiece into the theater, just know they’re built different. Literally.