Netflix is piloting a new feature powered by OpenAI. Using this new feature, you will be able to search for movies based on emotional state and mood instead of standard categories.
The new search engine will assist users in locating movies that suit their present mood.
For instance, if one is feeling snug and wishes for something to cheer them up, they can just type that in rather than searching by film genre or the name of an actor. The search engine will then suggest films that match that emotional state.
The feature is now live as an opt-in beta test for iOS users in Australia and New Zealand.
Netflix will roll it out to users in the U.S. in the next few weeks and months.
As soon as the news broke on the internet, social media users began posting jokes about it.
We can just imagine the hilarious and silly things users may type in, ranging from completely ridiculous searches to hyperbolic emotional ones. Users aren't going to let this new feature go without getting a little fun out of it.
Netflix’s new search tech will help you find movies based on your mood, Netizens have opinions
If you’ve ever felt indecisive about what to watch, you’re definitely not alone. Many users said they’ll use this new feature to filter out what they actually want to watch since they often scroll for hours on Netflix and end up watching nothing.
It's not mere indecisiveness — it's most likely the sheer number of recommendations and the immense choice of movies and shows. At times, you want to clone yourself simply to watch all of them, or perhaps none at all.
Now, with this functionality, you can simply enter any arbitrary emotion, and the AI is likely to guide you towards something to watch based on that.
A user, @JeanLucConnery, probably happy about the update, said:
"I spend so much time searching for a movie to watch on Netflix that I never watch a movie."
Another user, @DoseWhisperer, said in a similar vein:
"Netflix is pointless... there’s too much stuff, but nothing I’d want to watch, at least from my perspective. Maybe the problem’s with me, but when I can’t find something I really want, I spend an hour choosing a movie and end up losing the urge to watch anything at all.😶🌫️"
A user @RikkiTheBun stated:
"They can do all this and still not have anything I wanna watch."
In a pure meme-within-a-meme situation, someone posted that they would want to see something that would put them to sleep.
Of course, the other users rushed in to roast Netflix, facetiously saying that half of their films are probably good enough to do that anyway.
One user @iDragonHeartz commented:
"Recommend me shows that can help me fall asleep."
A user @MTWalka replied:
"So just netflix entirely?"
Another user @OKgamer01 said:
"You know how little it narrows that down lol."
A third user, @J_Will904, said:
"95% of Netflix’s catalog."
And then there are others who joked about the whole issue, adding that the platform making use of AI recommendation really completes a circle because, after all, they already employed AI for generating their scripts.
And one user said they'd only consider AI "smart" if it would lead them to Prime Video instead.
A user @szaseiji poked fun, saying:
"Netflix using OpenAI while AI writes half their scripts anyway is so full."
A user @MovieManKev mentioned:
"You ask the AI for something good to watch and it'll point you to Prime Video. now THAT'S smart AI."
One user @Asapteejo quipped:
"Finally, I can type show for when I’m sad, hungry, and questioning my life choices and get results."
This might be either a huge game-changer for the streaming giant or simply another failure in the world of AI.
For now, we’ll just have to leave it to the iOS users in New Zealand and Australia to test it out and decide for the rest of us.