"May this type of plot pivot find me": Internet reacts hilariously as Taiwanese streamer Ray features in Adidas campaign

Taiwanese streamer Ray (via rayasianboy_/ Instagram)
Taiwanese streamer Ray (via rayasianboy_/ Instagram)

Remember Ray, who featured in Kai Cenat's streams as his fan? He has come a long way since the encounter. Ray has recently featured in an Adidas ad campaign, and netizens are awestruck already.

Ray is a Taiwanese streamer who's chanced upon thousands of followers on the Internet. Unlike other streamers, Ray did not intend to join the industry. All he wanted was to interact with his favorite streamer, Kai Cenat, while they were in Japan.

As Kai Cenat was recording an IRL stream, Ray came up to him introducing himself as a fan. Cenat welcomed the young guy and clicked pictures as the wholesome moment caught the Internet's attention. Ray had appeared on Kai's streams henceforth before moving back to his hometown to serve in the military in August 2024. Next, he was seen making a comeback with Adidas' ad campaign.

In the meantime, Ray started his own Twitch channel called Raysianboy and entertained fans. His Instagram handle currently has over 1.5M followers. From approaching Kai Cenat as a fanboy to being featured by Adidas, what a journey! It's almost like the influencer career chose him when he was expecting it the least.

Internet reacts hilariously as Taiwanese streamer Ray features in Adidas campaign

May the plot pivot find all (via LilKittyZoey/X)

From a random guy in 7-Eleven to Adidas' sponsorship, the tables turned in Ray's favor! It looks like destiny had other plans for Ray. The plot pivot is still a dream for many.


A user commented on Kai Cenat's encounter with another fan during his recent Brazil tour. Some speculated on the possibilities that await Brazilian Ray!

now Kai Cenat found the Brazilian Ray, he’s about to change that dudes life too

Users have always admired Kai Cenat for having his fans' back. He is often seen hyping fellow streamers, like Fanum and RaKai.

Kai gon put his boys on regardless./ W

Another netizen commented on Ray's comeback.

Ray disappeared and come bacc signed to addidas has to be studied lol

An X-user hyped the streamer up.

Bro I actually feel so happy seeing ray for the first time in like forever bro

Many users have yet to process the turn of events.

bro life is actually so crazy, coz wdym you went to a convenience store on a random day and met a dude, and now you're being sponsored by one of the biggest retailers in the world at the age of 19??? some people are just too lucky man. congrats to him tho

Ex-NBA player Gilbert Arenas was also featured in the ad. The campaign garnered quite a buzz on social media platforms. While many admired Ray's journey, some even praised Kai Cenat for giving him the exposure he needed. He is a guy's guy indeed!

Edited by Sroban Ghosh
comments icon

What's your opinion?
Newest
Best
Oldest