The performance by Kendrick Lamar during Super Bowl LIX on February 9, 2025, created a high fashion impact. People on the internet engaged in heated debates about his style choices but particularly focused on his size 29 women's jeans, which he wore without any signs of hesitation.
This unexpected choice ignited waves of discussion across social media and fashion circles.
An X user responded to the report, stating:
"😂 looks comfy"
Another user added:
"I’m not gone lie tho women’s fashion be way more creative then men’s clothes ijs"
A user humorously stated:
"Makes sense"
A user decided to share a fun reaction:
A user joked:
"I knew there was something strange about those jeans"
A user went on to poke, stating:
"Drake wrote this"
Kendrick Lamar’s outfit breakdown
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As per New Wave Mag, Kendrick Lamar pulled up to the Super Bowl halftime show draped in a custom leather varsity jacket by Martine Rose. The garment's creator, Taylor McNeill, added "Gloria" in the embroidered text on the front, which served as a reference to the last song off his GNX album from 2024.
Moving on to discuss the jeans he was wearing. Those were not regular jeans that he wore. Lamar slid into a pair of flared surf jeans from Celine, which carry a price tag of around $1,300. But they were originally meant for Timothée Chalamet, as per Page Six. The jeans were designed with the Dune star in mind, yet somehow, Kendrick—whose usual size is a 33—made them work.
A source told the news outlet that stylist Taylor McNeill pulled…
“size 29 Celine women’s pants that hugged the rapper’s hips perfectly, despite his size 33 waist.”
And the world noticed.
Lamar’s ensemble ended up generating an estimated $2.3 million in media value for Celine. That’s what happens when over 133 million people are watching—one of the most-watched halftime shows in Super Bowl history, by the way.
It wasn’t just about the fit.
Kendrick accessorized a lowercase “a” necklace, and fans were quick to connect it to his lyrical jabs at Drake.
The performance
Kendrick Lamar pulled off the biggest mic drop of the decade, and he didn’t even have to drop the mic. Super Bowl LIX’s halftime show was a lyrical chess move, and at the center of it all was a diss track. Lamar didn’t waste a second getting to business.
He emerged from a black Buick GNX spray-painted on the side. It was the perfect symbol of his journey from local prodigy to global powerhouse.
He hit the stage firing off classics like Humble, DNA, and Euphoria, leading up to the one song everyone was probably waiting for: Not Like Us.
Maria Sherman from the Associated Press summed it up, saying this was a championship belt moment. To take a song that was already a lyrical uppercut and perform it in front of 133 million people was a win.
The New York Times’ Jon Caramanica called it possibly the peak of any rap battle ever witnessed on such a massive stage. Over 133 million viewers tuned in, smashing previous Super Bowl halftime show records.
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