Lipton is discontinuing Peach Ice Tea—fans hilariously panic: "What are we supposed to drink now?"

Lipton is discontinuing its iconic Peach Ice Tea flavor. The announcement came via the brand's Instagram handle, with users expressing disappointment and shock over the decision.

The announcement read:

“You may have heard that our iconic Peach Lipton Ice Tea flavor is getting discontinued. We know - it hurts (sorry if we’ve ruined your go afternoon chill bev). But don’t worry, the rest of your faves are still here to keep you refreshed. And who knows? Maybe one day, Peach will make a legendary comeback.”

It continued,

“We appreciate your understanding during this period of adjustment and apologize for any inconvenience caused. #RIPPeach”

As expected, the internet responded in a comedic fashion. Fans are melodramatically asking what they're now supposed to drink as if this was the final drink on the planet. Others are jokingly mocking the brand, saying that it's become accustomed to canceling out popular favorites.

A user @arianatorswildt took to X to dramatically ask:

"What the actual f**k? what are we supposed to drink now."

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Social media reacts to Lipton discontinuing Peach Ice Tea flavor

Customers lost it over their reactions—some asked what they were even supposed to be drinking now, and others downright called for the person in charge of this particular decision to lose their job.

Users even joked that at this pace, the next thing to be prohibited might just be water. While we might request that fans cool off, that would simply be a heartless pun.

One netizen @go1dwing added:

"whoever made this decision should be fired."

A user @holigirll went on to say:

"No way they’re getting rid of the best one what’s next canceling water."

Fans were heartbroken by the announcement, with others even going as far as saying it felt as though someone had stolen their will to live.

One fan @harryshouse3 claimed:

"WHATTTT? I’m devastated I live on those."

A heartbroken peach tea lover @AvaTlovenotes added:

"First they came for the peach tea, next it’ll be my will to live. 🫠"

Others, meanwhile, couldn't believe the decision, likening it to Coca-Cola banning Coca-Cola itself.

A user @IamLilGuap quipped:

"Lipton stopping Peach Ice Tea flavour, it's as if Coca-Cola stopped Coca-Cola…"

Fans speculated about how much harm this decision would cause to sales, with some joking that they might as well shut down the company. Well, if their preferred drink is lost, then what's even the point anymore?

Meanwhile, a netizen @KittyCommitteeX thinks:

"They announced the death of their sales."

One devastated fan @GrapeApe412 thinks it signals the end of the world:

"This gotta be one of the four horses of the apocalypse"

Meanwhile, we would just like to ask this user, @BrianFerence1, how long they have waited to say this.

"Well that's just peachy."

Not all were convinced by the announcement. Some doubtful users theorized that it was merely a publicity stunt, likening it to Duolingo's hoax announcement of their mascot's "death."

One user @taimiapp added:

"Are they trying to do a Duolingo thing? 🤔"

Whether it is just another marketing gimmick or they are actually doing it, only time... or Lipton can tell.

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