"Limited edition Greg bags at 100k likes": Internet pokes fun at Arby's and customer's viral X post beef

Arby
Arby's Restaurant - Source: Getty

Arby's marketing team has stirred quite a buzz on the internet after they clapped back at customer complaints recently. So, here's a quick recap of what happened. An Arby's customer by the username, greg16676935420 pointed out the old Twitter logo on their takeaway bags. He called the food joint out on his X post. It sparked mixed reactions from netizens.

While some supported the demand for the logo changes, many criticized him claiming that it was insignificant.

The buzz accelerated when Arby's official page commented on the claims. They remarked, tagging the user:

"There you go being that guy again"

The social media banter had left netizens in stitches. While several appreciated his sense of humor, others insisted on getting an Arby's meal. But wait, just when we thought the beef was settled over a sandwich, the Arby's vs Greg feud took an unexpected turn.

Update on Arby's vs Greg online feud

Arby's replaced the old Twitter logo with Greg's profile picture. Looks like Greg's demands were met but at what cost? The company revealed that they would make it bigger for every 1k likes.

Many users were skeptical about Arby's aspirations. They felt that, although their post stirred remarkable engagement, 1000 likes for each repost wasn't pragmatic enough.

I just checked Arby's Tweet history...... 1,000 is pretty optimistic lmfao ~ A user commented
You’ll be lucky if you get 100 likes ~ greg16676935420 replied.

Arby's made the unattainable happen! The post now has 175k likes and is one of the most liked posts by Arby's of all time

Arby's keeping its promise

It turns out that not only did the post cross 1K likes long back, but Arby's stuck to their notion and posted photoshopped edits of their takeaway bag with Greg's picture. They even added personalized emojis to the image.

Here's a creative edit from Arby's. They posted another edit with the caption:

"the Arby’s really brings out your eyes"

Fans react to Arby's take on the banter

Several users reacted to the debacle.

Limited edition (via SkyBrockmoller/X)

Now that's quite a claim! Arby's knew what they were doing and smiled.

Arby's sense of humor (via ThomasHazard911/X)

Let's take a moment to appreciate the social media team's quirk and their skills to crack the internet up overnight!

A few more photos (via PuppetFn420/X)

Arby's has lived up to their words, however, let's see how many edits they are set to post.

Tables have turned (via MayorJoelStoner/X)

2025 seems to be full of twists and Arby's hopped into creating their own.

Staff up (via edthegr8/x)

Unconventional marketing strategies work in mysterious ways.

Face of Arby's (via Derusni/X)

Greg deserves some incentives for being a vital part of the marketing content, right?


The Arby's vs Greg beef was a roller coaster ride. It created an inexplicable thrill across the internet. On the other hand, it reminded us once again, how negative marketing can be an effective approach sometimes. Especially, in a world where humor sells like no other!

Edited by Priscillah Mueni
comments icon

What's your opinion?
Newest
Best
Oldest