"Learn A minor in our music course": Duolingo's clever reference to Kendrick Lamar's SuperBowl performance delights users

The Super Bowl halftime show amazed fans. Kendrick's performance of Not Like Us once again ignited a buzz among the audience. Meanwhile, Duolingo seized the opportunity to promote its music course.

Known for its quirky social media marketing narratives and out-of-the-box strategies. This time, they chose the 'A minor' part of Lamar's Not Like Us lyrics. Duolingo's post featured animated graphics with the chorus singing it out and was captioned about the music course. Meanwhile, the witty approach left fans in stitches.

X-users react to Duolingo's reference to Kendrick Lamar's Super Bowl performance

Drake (via duolingo/ X)

The Duolingo owl is evolving with time.

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Halftime music (via soursillypickle/ X)

A netizen perceived the post in a different light.

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The camera guy (via mitchibarra360/ X)

Anything can be an opportunity for a skilled marketer.

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A netizen commented on Duolingo's marketing initiative.

Even Duolingo joining the Kendrick/Drake battle

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Another user revealed their priorities.

Plz don’t get sued, I need to learn Spanish

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The beef is over (via Shahabs/ X)

Netizens pointed out that it was a bold move by Duolingo.

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Another netizen remarked on the ad's timing.

the most wild ad timing during Kendrick's Drake diss

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Not Duolingo (via YourFavWhiteMax/ X)

Duolingo hopped onto the Not Like Us bandwagon.

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An X-user expressed.

LMAO just for that I’m continuing my streak

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One user appreciated Duolingo's marketing team.

Magggggggnificent oh my goodness. You folks are top tier marketers. Wow.

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Duolingo throwing shade? (via jadentyoung/ X)

If it works as a strategy, the shade might be worth it!

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Awestruck (via Krisiku/ X)

Remember this timeless meme? Never gets old!

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A user thought that it was an effective marketing strategy.

Wow. Hell of a way to get me back on my Chinese lessons.

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Obsession (via TheMekoCash/ X)

A user felt the reference to be nothing but obsession.

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Petition for a raise (via theteapolice/ X)

The marketing team needs to be incentivized.

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Owl on owl violence (via iamDominicHome/ X)

The Duolingo owl chose violence this time.

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Unexpected (via SayImDif/ X)

2025 seems to be full of surprises.

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Another netizen remarked hilariously.

Duolingo on this to? If I was drake id be trying to get a whole new identity as a farmer or a cubicle somewhere no one could ever reach me

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After Kendrick Lamar's Grammys win, Not Like Us has been the center of online discussions, memes, debates, and jokes. While many poked fun at Drake, others seem to defend the artist. The lyrics evolved into trends with large-scale organizations like Duolingo hyping it up.